Business Markets and Buying Behaviours

[Updated 2023]

As the city lights began to dim, Olivia, an ambitious entrepreneur, analysed her sales metrics. Despite offering an innovative product, she couldn't fathom why her business wasn't taking off. One day, amidst her thoughts, she realised that knowing her product was just half the battle. Truly understanding the "Business Purchase" habits of her potential clients and tapping into their "Purchase Psychology" was the key she had overlooked. By sunset, Olivia was no longer just a businesswoman; she became an astute observer of buying behaviours.

Today, in the intricate web of global markets, the path between a product and its potential customer is layered with complexities. Let's uncover some vital statistics highlighting the significance of this subject:

1. Consumer Preferences Shift: A recent study indicated that 65% of consumers changed their buying behaviours in the past year, emphasizing the need for businesses to adapt.
2. Business Purchases & Decisions: Over 70% of B2B decisions are made even before engaging with a sales representative, underscoring the importance of understanding "Business Purchase" decisions at early stages.
3. Purchase Psychology: According to market research, 85% of purchasing decisions are made subconsciously, highlighting the need for insights into "Purchase Psychology".

In our comprehensive course on "Business Markets and Buying Behaviours", here's what you will grasp:

1. Marketing Basics and Strategy: Understand fundamental marketing concepts and apply strategic marketing processes to real-world business challenges.
2. Analytical Approach: Equip yourself to analyse the marketing environment and hone your skills in market segmentation.
3. Consumer and Business Insight: Gain a deep understanding of both consumer and business buying behaviour and use marketing research to fuel informed decisions.
4. Product and Branding Strategies: Learn the art of developing and managing potent product and branding strategies that resonate.
5. Product Life Cycle and Pricing: Understand the nuances of the product life cycle and how to tactically apply pricing strategies within varied business contexts.
6. Marketing Channels and Communication: Gain clarity on diverse marketing channels, integrated marketing communications, and delve deeper into advertising, sales promotions, and public relations.

Choosing our course means you're gearing up to:

1. Stay Updated: Be at the cutting-edge with contemporary marketing concepts that will set you apart.
2. Insights Over Information: Our course is designed to provide actionable insights rather than mere theoretical knowledge.
3. Career Progression: The knowledge gained from this course will pave the way for multiple career advancements in the marketing domain.
4. Resource Access: Take advantage of a carefully curated resource library to enhance your learning.
5. Connect and Collaborate: Engage with like-minded individuals and foster new professional relationships.
6. Certification: Upon completion, be proud to showcase a certificate that resonates with your commitment to excellence in the field of business markets and buying behaviours.

Learning Outcomes:

• Understand the basics and the process of marketing, and apply strategic marketing concepts.
• Analyse the marketing environment and develop skills in market segmentation.
• Gain insight into consumer and business buying behaviour, and use marketing research to make informed decisions.
• Develop and manage effective product and branding strategies.
• Understand the concept of product life cycle, and apply pricing strategies in a business context.
• Learn about marketing channels, integrated marketing communications, and the various facets of advertising, sales promotion, and public relations.

Britain is known for its bustling high streets and vibrant online marketplaces, making it a fertile ground for marketing professionals. The 'Business Markets and Buying Behaviours' course is meticulously designed to immerse you in the fascinating world of marketing. Marketing takes you on a journey from the fundamental concepts of marketing to the depths of consumer and business buying behaviours.

The second part of this course delves into practical aspects of marketing. It covers product strategies, the importance of branding, the intricacies of product life cycles, and the art of pricing. Further, it explores marketing channels, advertising, sales promotion, public relations, and the ever-growing realm of direct and digital marketing. Marketing course is designed to imbibe in you the essential knowledge and understanding of marketing that are crucial in today's business landscape.

Course Curriculum for Marketing Advisor:

• Module 01: Basics of Marketing
• Module 02: The Marketing Process
• Module 03: Strategic Marketing
• Module 04: Marketing Environment
• Module 05: Market Segmentations
• Module 06: Consumer Buying Behaviour
• Module 07: Business Markets and Buying Behaviour
• Module 08: Marketing Research
• Module 09: Product Strategy
• Module 10: Branding Strategy
• Module 11: Strategic Planning for Marketing
• Module 12: Strategic and Marketing Analysis

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Our Learner's Top Reviews:

• Varsha Sivamohan - “It was a great experience. The course was jampacked with excellent information. And when I needed help, Skill-up helped me with technical problems instantly. Fast feedback.”

• Charlie Anderson- “The support team was FANTASTIC!!! Very quick to respond and even though I was nervous as I am not good at tests, they made me feel comfortable. I am very grateful for the support”

• Aarini Sinha - “Amazing workshop. Very informative for the freshers like me. Learned a lot of things about digital marketing. I'm really thankful”.

Over 100+ glowing reviews.

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• Business graduates seeking to specialise in marketing.
• Entrepreneurs looking to understand the marketing strategies to grow their business.
• Marketing enthusiasts desiring a deeper understanding of modern marketing concepts and strategies.
• Sales professionals looking to gain insights into the consumer and business buying behaviours.
• Brand managers aim to enrich their understanding of product strategy and branding.

For this course, you don't need any formal qualifications.

• Marketing Manager: Salary range - £30,000 to £60,000 per annum.
• Market Research Analyst: Salary range - £25,000 to £45,000 per annum.
• Brand Manager: Salary range - £35,000 to £65,000 per annum.
• Advertising Manager: Salary range - £32,000 to £60,000 per annum.
• Public Relations Manager: Salary range - £40,000 to £80,000 per annum.

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion - Digital certificate

Digital certificate - Included

Certificate of completion - Hard copy certificate

Hard copy certificate - £9.99