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Senior Proposition Marketing Manager - Maternity Cover

Senior Proposition Marketing Manager - Maternity Cover

Posted 26 February by NEST Corporation
Role Overview
We have a fantastic opportunity to join our Customer Engagement team as a Senior Proposition Marketing Manager on a Maternity Cover basis (12 months). So if you have proven commercial marketing experience, this position might be for you! 

In this varied role, reporting to Head of Member Experience, you will be responsible for enhancing, creating and launching new propositions to support our members, considering external and internal factors such as customer insights, market movements and regulatory changes. You will own a number of existing communication channels and will be responsible for delivering integrated campaigns and will be working closely with other channel owners in the organisation.

In addition, you will be responsible for the line management of the Marketing Executive in the team.

To be successful in this role, you must have the following skills, attributes and experience:
  • Proven commercial marketing experience preferably in a regulated environment
  • Experience in building successful marketing strategies and propositions
  • Ability to understand customer data and translate information into actionable insights
  • Creation and implementation of integrated campaign plans and budgets across B2B and B2C channels 
  • Working knowledge of marketing research techniques, including customer segmentation
Please download a full job description to find a full scope, deliverables, experience and personal attributesrequired for this role.

Please note that this role will require office attendance once or twice a week as required. 

Directorate/Department Overview
The Customer Engagement directorate brings together teams that are responsible for setting the strategy and defining NEST’s proposition for different customer segments, delivering product and service changes that improve our customers’ experience, and designing and delivering a targeted customer engagement approach, marketing campaigns and activity to support NEST’s objectives.

There are two core customer experience teams: one for Employers & Intermediaries, and one for Members. Each is headed by a Director who owns the end to end customer experience across all our delivery channels for their respective customer groups. These teams set the proposition and strategies for delivering changes to our product, online experience (both PAW, TAW and help centres) and work with colleagues in Service Delivery to agree the servicing model and standards (which is then overseen day to day by the Service Delivery department).  The teams also set the marketing strategies and objectives for their customer groups, and, working with the Marketing Creative Services team, implement tactical integrated marketing plans.

As part of the shift to focus on the customer experience the Employer and Intermediary team also includes our Business Development and Account Management function. This has a direct presence in the large employer and intermediary market and seeks new business opportunities and strategically manages our key employer and trading accounts to defend retention risks and seize new opportunities for growing the use of NEST.

These two customer experience teams will be supported by specialist teams that then provide the expertise and delivery capacity to:
  • provide customer and market insight, providing an evidence base to inform our proposition development and then support the A/B testing of new elements
  • do the detailed design, working closely with TCS, of product changes and ensure they are delivered as specified and contractually reflected
  • plan and execute marketing campaigns and events – producing collateral in house or through agencies that is in line with our brand strategy
  • implement improved digital technology and tools and deploy updates to the public area website (PAW) and issue marketing emails.

The teams work closely with colleagues throughout NEST Corporation and its work has direct and tangible impacts on the key interactions our customers have with the NEST scheme on a daily basis.

Organisational Overview
Nest is an award-winning workplace pension scheme, the largest in the country.

Set up by the government to give every worker in the UK somewhere to save, our first-class responsible investment practice and governance are the backbone of what we do, supported by all the functions you’d expect to find in a thriving business. We’re committed to creating a workplace where you can be your authentic self and offer an inclusive and flexible working environment.

Diversity, Equity and Inclusion

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of their age, belief, disability, gender identity, marital status, national origin, pregnancy or caring responsibilities, socio economic background, sex, sexual orientation, religion or race or any other legally protected status.

We also recognise the importance of diversity of thought and other forms of neurocognitive variation.

We are a level 2 Disability Confident Leader under the Disability Confident Scheme. As a Disability Confident Committed organisation, we’re part of the guaranteed interview scheme.

Please note that this advert may close early if we receive a sufficient number of satisfactory applications. 

If you have any difficulty in sending your application or need the application pack in an alternative format, or you require any reasonable adjustments please contact .uk.

Reference: 52200848

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