Senior Marketing Data Analyst

Posted 12 September by OneFamily
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OneFamily is recruiting for a Senior Marketing Data Analyst to join our office based in central Brighton. We are looking for someone who will lead the development of the new marketing campaign management platform to enable relevant, personalised and timely communications to optimise marketing performance.

Purpose of Role:

Working within the Customer Data team, you will lead the Campaign Extraction Team to provide robust insights, analysis and data extracts to support and improve the performance of sales and marketing activities.

They will work closely with key marketing stakeholders to identify insight from data to shape decision making and drive through recommendations to action.

This role will be instrumental in ensuring that the business leverages the full potential of the Adobe Campaign Management Tool to deliver timely, relevant and personalised campaigns and analysis. This means expert knowledge of the CMT platform is essential.

Skills, knowledge & experience:


  • Expert knowledge in Adobe Campaign Management Tool

  • Advanced knowledge of SQL (including Oracle) and Excel

  • Experience of using third party campaign management platform

  • Strong data & analytical skills & track record of delivery

  • Strategic understanding - ability to connect data, analytics and strategic thinking

  • Ability to present complex information clearly and professionally to a variety of audiences

  • Strong attention to detail and accuracy of output

  • Ability to work cross functionally to prioritise, schedule and work to deadlines

  • Keeping up to date with the latest tools and trends

  • Good understanding of the underlying key sales metrics in a B2C environment


  • Educated to degree level or equivalent

  • Microsoft/Data Industry Standard Qualifications

  • Microsoft Office suite (Excel, Word, Powerpoint, Outlook)

  • Deep understanding of Family strategy for the future

  • Excellent knowledge of the Campaign process including the security of data.


  • A minimum of 2 years’ experience managerial experience.

  • A minimum of 2 years’ experience using the Adobe CMT Platform.

  • A strong knowledge of and experience of the full marketing mix including integrating multiple channels

  • Hands on experience of working with both internal and external data/IT resources.

In return we offer:

Competitive salaries

Relaxed dress code

25 days paid holiday, plus bank holidays

Generous bonus scheme

Excellent voluntary benefits scheme

Healthcare and life assurance

Pension contributions

Enhanced maternity, paternity and adoption leave

Staff Introduction scheme

Life Assurance

Reward & Recognition schemes

Leadership programmes

If we sound like a company you’d like to work for- then please get in touch and request the full job description!

Required skills

  • Adobe
  • Customer Data
  • Data Analysis
  • Marketing
  • SQL

Reference: 36089811

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