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Senior Influencer Marketing Executive - eCommerce Beauty

Senior Influencer Marketing Executive - eCommerce Beauty

Posted 18 January by Caramel Talent Limited
Ended

Job Title: Senior Influencer Marketing Executive

Duration: 1 year Fixed Term Contract (Maternity)

Opportunity of a Lifetime: Join a Multi-Million Pound Global Beauty and Haircare Brand

We're on the lookout for a Senior Influencer Marketing Executive to join our dynamic team during this exciting phase of growth.

Overview:

As a Senior Marketing Executive, your primary responsibility is to execute and refine the influencer marketing strategies to enhance brand visibility and boost product awareness. You'll need to stay updated on industry trends and implementing effective social selling techniques will be pivotal for the success of influencer campaigns.

Collaborating closely with both internal and external partners, you will ensure the seamless execution of influencer activations. Your role involves sourcing and managing creators, aligning with campaigns for the smooth integration of influencer initiatives, and maximising exposure across various channels.

You will concentrate on budget management, performance and growth expanding the creator portfolio in the evolving landscape of influencer marketing.

Key Responsibilities:

1. Agent / Creator recruitment

2. Campaign management

3. Budget management

4. Reporting

  • Identify potential opportunities to build relationships with influencers, enhancing brand connection and boosting product awareness.
  • Implement effective social selling techniques to uphold the brands industry leadership position.
  • Work collaboratively with both internal and external partners to execute influencer activations.
  • Serve as the main point of contact between internal teams and external agencies.
  • Support cross-functional teams in optimising opportunities within influencer marketing.
  • Ensure seamless integration of influencer marketing initiatives, maximising visibility of talent/content throughout the creative development process.
  • Conduct thorough audits of ambassador and influencer deliverables, ensuring completion, brand standard compliance, and performance.
  • Establish and negotiate influencer obligations and associated costs.
  • Create and review contracts to guarantee adherence to regulations.
  • Collaborate with various channel owners (social media, paid, e-comm, etc.) to amplify exposure of influencer content.
  • Contribute to seasonal brainstorming and planning sessions, integrating influencer activations into the overarching marketing campaign.
  • Develop comprehensive and clear briefings for content creators, ensuring a detailed guide for the successful execution of influencer marketing initiatives.
  • Conduct comprehensive program performance reviews and reporting, providing regular updates on weekly, monthly, seasonal, and milestone achievements.
  • Successfully manage annual budgets for influencer marketing initiatives.
  • Continuously observe industry trends, consumer behaviour, and competitor activities to keep the brand at the forefront of influencer marketing.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Public Relations, Advertising, or a related field.
  • 5 years of Marketing experience, preferably in beauty or lifestyle brands.
  • Minimum of 2 years of experience in influencer marketing, performance marketing e-commerce company or a similar business with a sales-oriented role
  • Have hands-on experience in managing external agency partners.
  • High level of critical thinking and curiosity, particularly adept at balancing multiple projects and priorities.
  • Project management skills, including the development and management of timelines and budgets.
  • Comfortable with numbers and have an analytical mindset
  • Organised and proactive.
  • Solves problems with a hands-on, pragmatic mentality and focusing on results

Package:

  • Salary: up to £30,000 per annum plus up to 20% bonus.
  • Location: Remote, UK (Can be based anywhere in the UK).

Note that this a 1 year fixed term contract, however the company is growing quickly so there may be opportunity to continue into a permanent position.

Benefits:

  • Remote Working.
  • Bonus.
  • 30 days annual leave (including bank holidays).
  • Buy and sell holidays.
  • Enhanced maternity leave policy.
  • Life assurance at 6x annual salary.
  • Monthly product allowance + 40% off for friends & family.
  • Monthly socials and company trips twice a year.
  • Remote-first with worldwide co-working membership.
  • Work from home allowance.

Required skills

  • Marketing
  • Social Media
  • Influencer
  • Influencer Marketing

Reference: 51978251

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