- Develop digital marketing strategy to drive forward the growth of a successful portfolio of major technology events.
- Work with sales and senior management to maximise the sales channel: increasing the number of engaged leads and lead conversion.
- Manage the digital marketing agency to plan and execute acquisition campaigns including paid search, display, video ads, affiliates and partners.
- Take leadership of PPC advertising (Google Adwords, LinkedIn) and SEO etc.
- Extensive experience in a fast paced digital tech marketing environment, vendor or agency.
- Social media marketing and campaign planning is essential: using it to engage customers and influence conversion.
- Sales lead generation and nurture experience essential.
- Events focussed PR and press management experience desirable.
- Digital Marketing
- Social Media
- Google Adwords