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Senior Digital Marketing Manager

Posted 6 March by Marketing Moves Ended

Responsibilities:

  • Develop digital marketing strategy to drive forward the growth of a successful portfolio of major technology events.
  • Work with sales and senior management to maximise the sales channel: increasing the number of engaged leads and lead conversion.
  • Manage the digital marketing agency to plan and execute acquisition campaigns including paid search, display, video ads, affiliates and partners.
  • Take leadership of PPC advertising (Google Adwords, LinkedIn) and SEO etc.

Background:

  • Extensive experience in a fast paced digital tech marketing environment, vendor or agency.
  • Social media marketing and campaign planning is essential: using it to engage customers and influence conversion.
  • Sales lead generation and nurture experience essential.
  • Events focussed PR and press management experience desirable.

Required skills

  • Digital Marketing
  • PPC
  • SEO
  • Social Media
  • Google Adwords

Reference: 34616703

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