Join our client for an intense and impact focused 6-months assignment during which you will be working with the company's Programs team to develop and roll out strategies to uplevel their Authorized Sales Partners around the world. With your help, their partners will go from purely selling media to driving measurable impact by bringing ideas to life on the mobile medium. A Marketing Science Enablement Specialist at the company works with internal and external partners on an ongoing basis to adopt better measurement as a way to improve business outcomes. We're looking for people with strong analytical and critical thinking skills as well as familiarity with large data sets and data manipulation tools. To successfully influence how partners and advertisers conduct and use measurement, the candidate should be able to work cross-functionally with teams such as Sales, Creative Shop, Ads Research, Product Marketing etc.
Partner with program management, sales team and MarSci in creating and operationalizing a MarSci strategy for ASP's to boost partner capabilities and boost partner effectiveness
Support & co-develop sales enablement programs, such as "first contact to first campaign", "industry deepdives" & learning agendas
Conduct in-depth standard and custom ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media
Build leverage, best practice sharing and two-way feedback loops with the local MarSci teams
Set up foundational for ongoing training strategies in partnership with the Blueprint learning coordinators and Sales Marketing teams
Advise on tools rollout strategies, e.g. selfserve brandlift, potentials to use ASP for beta tests, service channel decisions, as well as risk implications
Enable & upscale ASP's to ensure they manage MarSci opportunities autonomously, and build increasingly strong relationships with measurement bodies (Eg. Nielsen, Milward Brown,…)
Support ASP org development, ensure leverage as these partners build inhouse capabilities that allow us to reduce handholding over time
Develop ways to scale support in partnership with other programs
Bachelor's degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
Master´s degree preferred
10 or more years of professional experience (agency, client or media house) with digital advertising for brand and DR outcomes
Strong quantitative, analytical and statistical skills.
Experience in Marketing Science, Measurement, Data Science or related field
Track record in teaching and upleveling others.
A self-starter, comfortable balancing tactical and strategic work
Thrives in new, undefined working environments. Motivated to drive impact an emerging markets context
Ideally experience scoping and executing research projects with clients and/or cross-functional stakeholders
Ideally entrepreneurial expericence
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
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