eCommerce & Digital Marketing Manager

Central Employment are delighted to be supporting a recognised consumer goods organisation, as they look to appoint a new eCommerce & Digital Marketing Manager, joining a progressive marketing team based in the North East.

This is a career making opportunity for a driven, dynamic and entrepreneurial candidate who has a proven track record in delivering online sales/results. The ideal candidate must have a strong technical background and be a creative, accurate, organised and flexible individual.

Ecommerce & Digital Marketing Manager:

Main duties:-

• Day-to-day running, maintenance and management
• Production of high-quality and engaging content to be shared across website, social media and associated outreach
• Updating website continuously and keeping the information up-to-date, relevant and exciting for our customers
• Analysing site traffic, sales, conversion rates and reporting accordingly
• Keyword Research and Competitor Analysis
• Adding of new products and stock management
• Higg quality copy/content creation for site’s blog and "How to Guides"
• Creation and Management of PPC Ad/Marketing Campaigns
• Other e-commerce platforms
• Facilitating growth of other ecommerce platforms such as Amazon marketplace
• Stock Management across platforms
• Social Media
• Social media management and managing digital campaigns
• Grow engagement, brand awareness and following of audiences across all platforms
• Schedule regular posts and design digital campaigns to grow profile and sales results
• Respond to queries on social media platforms and website
• Outreach and Linkbuilding

Ecommerce & Digital Manager:

Essential:

• Previous experience in a digital marketing and Ecommerce lead role, gained from sectors such as - Leisure & Sports
• Worked within both B2B & B2C markets
• A willingness to learn, adapt and develop
• Able to implement and optimise both creative content and media to deliver efficient response across all digital channels and platforms
• Strong Technical skills - understanding of DA, outreach, onsite and offsite ranking factors, link building & reporting
• Highly creative - able to write high quality and engaging marketing copy
• Able to analyse campaign performance and take necessary action to continually improve performance
• Proven track record of driving sales and customer acquisition and retention - working to targets
• Highly commercial with an analytical mind-set who thrives in a fast-paced environment.
• The successful candidate will ideally be educated to degree level