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Digital Marketing Executive - Conversion

Posted 14 March by Allianz Partners Featured Ended

Who we are

Allianz Worldwide Partners is the world’s leading B2B2C specialist and expert in the creation and delivery of unique solutions that combine service, insurance and technology to provide worldwide protection and care. We specialise in assistance, international health & life, automotive and travel insurance. Our solutions are available to our business partners, and in some cases, are integrated into their own customer offers. They are also available via direct and digital channels under our three internationally renowned commercial brands: Allianz Global Assistance, Allianz Global Automotive and Allianz Worldwide Care. Allianz Worldwide Partners is part of the Allianz Group, one of the world’s largest insurers and leading financial services companies.

The Digital Marketing team is responsible for the delivery of our B2C offering and digital marketing activities across a range of B2B clients (within the travel, health and automotive sectors).

What we expect of you

This is an exciting opportunity to become part of our growing UK and Ireland digital team, and further develop the organisation’s digital expertise. Reporting to the Digital Marketing Manager, you will execute and further develop the conversion strategy for our Direct brand and products (travel insurance, car warranty and breakdown services) and for a range of B2B clients.

Working closely with the rest of the digital team (acquisition and retention) and our in-house creative department, to ensure that you not only achieve your personal targets but also contribute to the achievement of the overall department targets, your main focus will be to manage and further optimise our E-commerce websites. You'll be confident using web analytics to identify areas that will improve the online Customer Experience, whilst increasing online sales, conversion rates and enhancing the customer journey.

What can you expects of us

Besides competitive pay and benefits, you will have the freedom to explore new things in a team where knowledge is shared openly. We are also committed to investing in your professional development through training and mentoring, so you can learn and progress in your role with us.

Required skills

  • Customer Acquisition
  • Customer Retention
  • Digital Channels
  • Social Media Marketing
  • Web Analytics

Reference: 33852336

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