Skip to content

Zero to Hero with Facebook (and Instagram) Ads

Improve your Facebook ad campaigns and drive better results

The Hub Events Limited

Summary

Price
£648 inc VAT
Finance options

Credit card, cheque or Bacs
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free

Location & dates

Location

Address
1
1 Piccadilly Place
MANCHESTER
Lancashire
M13DG
United Kingdom
View on Map

Overview

It's Pay to Play on Facebook nowadays and savvy social media marketers know how to do a lot more than simply boosting posts. This one day Facebook ads training course will give you all the knowledge you need to set up and run effective Facebook and Instagram ad campaigns.

The day will also feature a hands-on activity where participants will be able to create an entire ads campaign of their own with support from our expert instructor Marie Page. You will need to bring a laptop.

Description

We will cover all the essential elements that you need to do correctly; from targeting, custom audiences, and lookalikes to drilling down to Facebook's awesome detailed targeting tool which enables you to narrow audiences by combining interests and behaviours.

An introduction to Facebook and Instagram ads

  • Making a business case for using Facebook and Instagram ads
  • Uncovering the different ways ads are targeted at you
  • Building a priority list of audiences for targeting (that probably don't include the people you are currently targeting!)
  • Getting clever with interest targeting
  • The anatomy of a Facebook ads campaign: mastering every element
  • A step-by-step guide to creating an ads campaign in the new combined Ads Manager
  • Examples of highly converting ads
  • A look at more unusual ad types
  • Campaign case study
  • Using the Audience Insights tool to inform interest targeting and campaign planning

Getting hands-on with Ads Manager

  • A live tour of Ads Manager and how to create a campaign in real time
  • Hands on activity:
  • Tips on:
    • Ensuring your ads aren't accidentally live
    • Duplicating campaigns, ad sets and ads with ease
    • Using Dynamic Creative to test headlines, copy, images and other creative assets
    • Complying with the 20% text rule
    • What you should do instead of Page Like ads
    • How to get and why you need a high relevance score
    • Tracking effectiveness with utm and url parameters
    • A little trick to get new fans as an extra benefit from your ads campaign
    • Working with branded content and influencers
  • Create a campaign in your own Ads account

Custom and Lookalike audiences

  • Discovering and prioritising warm audiences
  • How and why to target ads to:
    • Website visitors
    • Your mailing list
    • Your existing customers
    • People who have already interacted with your ad, a video or recently been active in your Facebook Page
    • Lookalikes of people who already buy from you

Ad targeting: demographics, interests, behaviours and more

  • Layering and combining basic and more advanced demographic targeting
  • Why the detailed targeting tool can be your secret weapon in ads targeting
  • How to create an offer in Ads Manager

The Facebook pixel

  • An introduction to the Facebook pixel and what it does
  • Why you need the pixel installed on your website
  • Using the pixel for retargeting

Reporting

  • Measuring the effectiveness of your campaigns
  • Live tour of Ads Manager for monitoring and improving your ads
  • The Facebook Ads mobile app

Who is this course for?

The course is suited for people brand new to Facebook advertising as well as those who have experience of running campaigns.

Requirements

You will need to bring your own laptop because you will be creating an ad for your business during the course. If at all i, it will be really helpful if you give some thought to your campaign:

  • Headline ideas
  • Copy ideas
  • Landing page url
  • Image or video (we can also use Facebook's Shutterstock library)

Career path

Digital marketing

Questions and answers

Certificates

Certificate of completion

Digital certificate - Included

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all