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YouTube Buying in Display & Video 360

Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360

JELLYFISH

Summary

Price
£718.80 inc VAT
Finance options

Credit card or invoice
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Location & dates

Location

Address
Floor 22, The Shard
32 London Bridge Street
South East London
London
SE19SG
United Kingdom
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Overview

YouTube has made it much easier for brands and agencies to consolidate their video buys in Display & Video 360 by offering an easy solution that provides plenty of traffic (more than 1 billion users worldwide).

Learn how to how to make the most out of your YouTube buys through Display & Video 360 on this one day course.

We’ll cover how to buy YouTube advertising through Display & Video 360, how to set up, run and optimise Trueview campaigns, as well as to measure performance.

By the end of the course, you’ll understand how to incorporate the benefits that programmatic buying has on offer, including deduplication of audiences, better management of your frequency caps as well as how to reduce wastage and improve media efficiencies applied to your YouTube buys.

Our YouTube Buying in Display & Video 360 course is available at our training centre in The Shard, London. We also offer private and webinar training sessions tailored to your business needs.

Description

What will I learn?

Upon completion of this course you’ll walk away with the ability to:

  • Explain what YouTube advertising is and how to buy it through Display & Video 360
  • Identify when to utilise the different TrueView formats available in Display & Video 360
  • How to set up TrueView campaigns
  • Run and optimise TrueView campaigns
  • Create and utilise YouTube audiences
  • Report and track performance

Modules

TrueView Basics

  • What is TrueView
  • The benefits of YouTube buying via Display & Video 360
  • Getting started: linking a YouTube channel to Display & Video 360

TrueView formats

  • In-stream ads
  • Discovery ads
  • Bumper ads
  • TrueView for Action
  • TrueView for Reach
  • TrueView for Shopping

YouTube Audiences

  • Custom Audiences
  • YouTube channel audiences
  • Other 1st party audiences (Customer match, Similar audiences, etc.)

TrueView campaign management

  • TrueView hierarchy: Insertion Orders, Line Items, Ad Groups and Ads
  • TrueView optimisations
  • Creative Review
  • Best practices and common pitfalls

Reporting on TrueView

  • Reporting on TrueView line items
  • Brand Lifts
  • Brand Safety in YouTube

Questions and answers

Certificates

Certificate of completion

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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