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Writing for the Web Masterclass (1-Day Classroom)

Business Consort – Digital & Social Media Academy

Summary

Price
£478.80 inc VAT
Finance options

Pay by BACS through invoice, debit, credit card or PayPal
Study method
Classroom
Duration
6 hours · Part-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Location & dates

Location

Address
150 Minories
City Of London
London
EC3N1LS
United Kingdom
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Address
Lowry House
17 Marble Street
MANCHESTER
Lancashire
M23AW
United Kingdom
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Overview

Our Writing for the Web Training course is ideal for businesses as well as Agencies who are involved in creating content for the web from web pages to blogging and creating online PR, articles, brochures, guides, landing pages, emails and whitepapers.

The course will focus on achieving 3 key objectives;

  1. Developing online copy that sells and persuades readers
  2. Writing copy that is SEO friendly and can be seen by search engines to ensure it displays in search results for relevant keywords
  3. Design and layouts of copy for websites, landing pages, blogs, Online PR and all promotional and marketing materials

Course media

Description

The course covers the following

  • Writing for your different audiences
  • Selecting the right priority keywords and synonyms
  • Reviewing peoples reading and scrolling behaviours
  • How to get people to stop and read your content – 80% will read a headline but only 20% will read the body of an article
  • Designing high impact content to get your message across in the first 3 seconds
  • How to get indexed by Google so your content is presented in search results
  • Selecting the right tone and terminology
  • Guidelines on formatting text and paragraphs, lists, links, buttons as well as overall structure
  • website conversion optimisation strategies
  • Call to actions and placement
  • Looking at the impact of responsive and mobile friendly content
  • Ensuring you have enough content to support your proposition
  • Using lead magnets to capture browsing visitors
  • How to ensure an online prospect can move to the next level and get in touch
  • Monitor the results of your online content and its effectiveness

Who is this course for?

Suitable for all levels as we cover every aspect of writing for the web for business but we would strongly suggest you attend the SEO course the day before unless you have a good underlying knowledge of SEO as the fundamentals of SEO won’t be covered.

Requirements

Attendees must understand the elements of SEO as we will be looking at applying that knowledge in the construction of content for the web in the course – We cover all the principles of formatting, design and presentation as well as focusing on how to ensure it’s SEO friendly so it can be seen by search engines and listed in results for relevant keywords. Although creating the actual persuasive content that sells requires no previous experience we do strongly suggest that you either have prior knowledge of SEO through having attended one of our SEO courses

Questions and answers

Certificates

Certificate of completion

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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