Writing for the Web Course (Half-Day Classroom)

Writing for the Web Course ONLY £149 + VAT (Normally £249 + VAT)

Learn to make sure online content sells & persuades readers and can be seen by Google to drive more traffic to your website – If your content isn’t indexed by Google it can’t be listed in search results! (Google reach 90% of internet audience)

Please enquire for details of dates!

Overview

Our Writing for the Web Training course is ideal for businesses as well as Agencies who are involved in creating content for the web from web pages to blogging and creating online PR, articles, brochures, guides, landing pages, emails and whitepapers.

Course Level: Suitable for all levels.
PLEASE NOTE: Although creating the actual persuasive content that sells requires no previous experience we do strongly suggest that you either have prior knowledge of SEO through having attended one of our SEO courses (we host one in the morning on the same day as this course)

Course aim:

We cover all the principles of formatting, design and presentation as well as focusing on how to ensure its SEO friendly so it can be seen by search engines and listed in results for relevant keywords.

This half-day course has proven to increase attendee’s online content performance in search results by 100%.

3 key objectives;

1. Developing online copy that sells and persuades readers
2. Writing copy that is SEO friendly and can be seen by search engines to ensure it displays in search results for relevant keywords
3. Design and layouts of copy for websites, landing pages, blogs, Online PR and all promotional and marketing materials

It is suitable for business of all sizes from all industries as well as agencies.

This face-to-face course is available to attend at our London and Manchester venues with multiple dates throughout the year – Enquire now.

• 2017 Brochure - download

This practical course is not just strategy it’s packed full of ideas, tools and resources that will act as the framework to your content generation plan.

You need no technical knowledge as we provide easy to use digital tools and resources.

What’s included?

Includes refreshments, all course materials and unlimited post course support.

What you’ll learn;
Following this training course you will a better understanding of:

• Writing for your different audiences
• selecting the right priority keywords and synonyms
• Reviewing peoples reading and scrolling behaviours
• How to get people to stop and read your content – 80% will read a headline but only 20% will read the body of an article
• Designing high impact content to get your message across in the first 3 seconds
• How to get indexed by Google so your content is presented in search results
• Selecting the right tone and terminology
• Guidelines on formatting text and paragraphs, lists, links, buttons as well as overall structure
• website conversion optimisation strategies
• Call to actions and placement
• Looking at the impact of responsive and mobile friendly content
• Ensuring you have enough content to support your proposition
• Using lead magnets to capture browsing visitors
• How to ensure an online prospect can move to the next level and get in touch

• Monitor the results of your online content and its effectiveness

Course Trainer Dawn McGruer FRSA

This training course will be hosted by Dawn McGruer FRSA. Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years’ experience in the digital marketing arena.

She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing.

With over 4 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

She has trained 1000's or organisations including some of the world’s largest Global brands across most industries.

Dawn has also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754.

This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.

Who should attend?

Our Writing for the Web Training course is ideal for businesses as well as Agencies who are involved in creating content for the web from web pages to blogging and creating online PR, articles, brochures, guides, landing pages, emails and whitepapers.

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Whatever stage you're at in your career, the Chartered Institute of Marketing - Chartered CPD Programme helps you get ahead, and start your route to achieving or maintaining Chartered Marketer status – The CIM are the only organisation with authority to award this elite status in recognition of professional excellence.