Writing an Effective Business Case

Global Management Academy Ltd


£139 inc VAT
Study method
Online, self-paced
20 Hours
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

4 students purchased this course


As a business leader, knowing how to write a business case is a critical skill to acquire. This practical course takes you through a step by step process of writing a business case which provides convincing justification, for proposed investment in new equipment, new systems, acquisitions, major projects and innovations.

A Business Case captures the reasoning for initiating a project or task. Today, with investment capital for projects and innovations hard to come by, a business case has become an requirement for the release of funding for projects, whether private or public sector, whether from external sources, or from internal funding sources. A business case puts a proposed investment decision into a strategic context and provides the information necessary to make an informed decision about whether to proceed with the investment and in what form. It is also the basis against which continued funding will be compared and evaluated. You will be able to download a Business case template along with the learning manual.


The content of this course includes:

  • Understanding the rationale for a business case.
  • The role of the Business Case in Project Management.
  • The attributes of an effective business case.
  • The 4 Step business Case model.
  • Assessing and Defining the Business Need
  • Identifying viable solution options
  • Evaluating Solution options
  • Making the Financial Case
  • Cost Benefit Analysis
  • Risk Assessment
  • Using NPV, IRR and ROI to inform decision making
  • Presenting the Recommended Solution
  • Managing the Investment
  • Presenting your business Case

Learning with Global

Online courses at Global Management Academy are IPad, Android and Mobile Phone Compatible, and comprise:

  • Online presentations
  • Online quizzes
  • Online videos
  • Downloadable learning manual / Excel workbooks / business case templates/ articles /
  • Continuous Tutor support throughout the course

You will have access to your course for 90 days from the date of purchase

Who is this course for?

Middle and Senior Managers, Business Analysts and Project Managers

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