Any organization or business in the tourism industry will have to create a successful marketing campaign, in other to attract tourists. One of the most important industry in the world is the tourism industry, as generates a lot of money yearly. The challenges faced by the tourism industry in other to sustain its growth are changing very fast due to globalization, increased travel opportunities, and incessant change in technology. These changes can provide opportunities and challenges to both government tourism agencies and private tourism providers seeking to understand the changes and meet up with the needs of the industry.
Thames Business School Certificate Course in Tourism Marketing Level 4 is designed to help participants understand how to meet the needs of the tourism industry and provide the necessary knowledge and skills needed to start a career in the marketing of tourism.
We send certificates to students within 24 hours of course completion. Students will be awarded the Tourism Marketing Certificate Level 4.PDF certificate will cost £15 and hard copy will cost £20. If you want both, it will cost £30. This includes posting as well, we can post to all over the world.
The course is accredited by The CPD Qualifications Group.
This course does not involve any written exams. students need to answer 4 assignment questions to complete the course, the answers will be in the form of written work. students can write the answers in their own time. Each answer need to be 200 words ( 1 Page ). once the answers are submitted, the tutor will check and assess the work.
The course can be completed in a very short time, it totally depends on the life style of the learners. Also, there is no pressure on students to complete the course on fast mode, the course is valid for 12 months, so students can complete the course with complete peace of mind and with no pressure at all.
This is a self-study course, students have 100% freedom to complete the course in their own time, there is no time restriction on this course. There is no attendance required for this course. Students can study this course from all over the world as long as they have internet connection.
Students will be provided all the learning text materials to assist them in completing the course. The E- books ( PDF ) will be of different sizes. Our experts have chosen the right text books for each course. Students can use other books as well in order to assist their course works. Students will have 24/7 access to the course materials.
This Certificate in Tourism Marketing Level 4 will teach participants how successfully market tourism business and tourist destination. This course will emphasise on the challenges of marketing tourism and how they can be overcome. Learners will be able to identify their target audience for a tourism campaign and will learn the best strategy for marketing tourism. This course will teach participants how customer buying process can be used to determine the objectives for a tourism campaign. This course will also explain to learners the impact of an effective campaign and how it can ensure customers are loyal to your brand.
This course will introduce participants to the evolving nature of the tourism industry and examine the roles of key internal and external stakeholders. Learners will also be introduced to a wide range of marketing concepts, mainly the ones relevant to the tourism industry. Areas covered on this include, customer loyalty programs, sustainable marketing, services marketing, and so on. This Certificate course will also cover the area of international tourism industry and the role played by various multi-cultural communication strategies devised to suit the international market.
At the end of this Certificate course, you will be awarded with a Certificate in Tourism Marketing, and will also be able to:
- Solve the challenges faced in marketing and promoting tourism.
- Plan and execute a marketing campaign that appeals to various target market.
- Determine the type of adverts that are best suited for a tourism marketing campaign.
- Determine the objective of a tourism marketing campaign.
- Determine how an effective marketing campaign can guide potential tourists through each stage of the customer buying process.
- Formulate a marketing action plan and budget that is comprehensive for a tourism campaign.
- Use marketing tools and techniques, and understand the way they are used in the tourism industry to interact with potential customers.
Students need to be 16+ to enroll on this course.
1. Tourism Manager 2. Hotel Manager 3. Restaurant Manager 4. Resort Manager 5. Leisure Manager.
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