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Top 25 Broadcasting (TV and Radio) KPIs of 2011-2012 E-Book

The KPI Institute

Summary

Price
£33.96 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification

Overview

  • Category: Research reports
  • Product ID: sK012481
  • Publication date: November 1, 2012
  • File format: PDF
  • Download size: 12.1 MB
  • Pages: 76

The broadcasting history began with radio transmissions, which at the very beginning only carried the dots and dashes of wireless telegraphy.

The Top 25 Broadcasting KPIs of 2011 - 2012 report contains a thorough analysis on the most popular broadcasting KPIs in 2011-2012, selected by the number of views they received from the smartKPIs community.

Course media

Description

About Broadcasting as an Industry

Broadcasting refers to transmitting audio and video content to a dispersed audience, which may be the general public or a relatively large subset, via an audio or visual mass communications medium. It has been used for private recreation, non-commercial exchange of messages, experimentation, self-training and emergency communication in addition to commercial purposes like popular radio or TV stations with advertisements.

Broadcasting sub-categories on smartKPIs are:

  • Broadcasting Audience;
  • TV Audience;
  • Radio Audience;
  • Advertising Impact;
  • TV Revenues;
  • Advertising Costs;
  • Broadcasting Costs.

Highlights from the report

Top 25 Broadcasting KPIs of 2011-2012 offers an overview of the most popular KPIs for broadcasting as an industry, by combining input from the smartKPIs community with research and analysis from the editorial team. Some of the main sections are:

  • "KPIs … Naturally", an article that sets the context through a discussion on what is old and what is new in the use of KPIs;
  • An introduction to the custom KPI documentation form developed by the smartKPIs research team for documenting KPIs (with over 30 fields of data, making this the most thorough KPI documentation template in use today);
  • A list with the names of the Top 25 Broadcasting KPI examples in 2011-2012 on smartKPIs;
  • Among the most popular 25 KPI examples for broadcasting in 2011-2012, top 3 is made of:

    - % Reach (Rating Point)
    - # Household TV share ratio
    - % Advertising expenditures on TV local stations

  • A detailed description of each KPI listed in the report, as documented in smartKPIs Premium (the premium content section of smartKPIs);
  • Comprehensive insights on Key Performance Indicators (KPIs) as performance measurement tools and a glossary explaining the most popular terms characterizing KPIs.

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