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The Entrepreneur’s Buyer Persona Creation Guide


iStudy

Summary

Price
£85 inc VAT
Or £28.33/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

Have you ever wondered why some business that has amazing products or services, far better that any of their competitors fail and go bankrupt while others, despite their average products, are very profitable?

Well if you already started a business, or you are looking in the near future to start one, no matter the niche you are going into, I bet you would want to know the answer to that question.

It’s something that so many entrepreneurs, freelancers, and salespeople overlook and don’t accord enough attention to because they think they already know exactly what to do.

The answer is simple and it represents a crucial factor in the success of any business, it’s KNOWING YOUR TARGET AUDIENCE!

Sending the right message to the wrong audience can be a disaster for your business. It would be like trying to sell a snowboard to someone who lives in Jamaica, he would be neither interested or have a need for that product right?!

One of the best concepts that has become a POWERFUL TOOL for any entrepreneur, marketer or sales person out there for targeting the right audience at the perfect moment and with the right approach is THE “BUYER PERSONA” CONCEPT.

Being able to design the Buyer Personas for your business is like being able to know everything about your ideal buyer of your products or services. You become able to create a perfect and effective marketing strategy that brings you more sales, saves you money spent on advertising, increases profits up to a couple of times and creates new development opportunities for the future of your business.

Now let’s come back to you. If you are running a business or looking forward to starting one in the near future, I think that is clear as daylight now why is so important to know how to design the Buyer Persona for your business.

In this course, you will learn exactly what a Buyer Persona is, how to create, how to do research for it and which principles to follow when doing so.

Course media

Description

COURSE CURRICULUM

What is this Buyer Persona Concept?

  • Introduction to the Buyer Persona Concept
  • The Incredible Benefits of having a Buyer Persona
  • The Buyer Persona Profile

Research your way to success!

  • The Research Process
  • The Secret Tool inside of Facebook
  • Person-by-Person Research with Facebook
  • This Amazing Tool spies on your Competitor’s Audience!
  • How to yo your Research with Analytics

The Creation of your Buyer Persona

  • Creating your Buyer Persona
  • Buyer Persona Template Example 1
  • Buyer Persona Template Example 2
  • Use this tool to create your Buyer Persona directly online!

Finalize and Retouch

  • Things to do before having the Final Version of your Buyer Persona.
  • Final Thoughts and Conclusions

What Will I Learn?

  • Know how an Effective Buyer Persona Profile should be like.
  • Know what a Buyer Persona is.
  • How to Benefit from Creating Effective Buyer Personas.
  • How to Research and Create their Buyer Persona.
  • How to know their Customers and adapt their marketing strategy.

Practically you will learn:

  • What a Buyer Persona is and why is so important for your business.
  • Which are the main benefits of having a perfect Buyer Persona for your business?
  • How a Buyer Persona Profile should look like.
  • Which is the creative process for a Buyer Persona?
  • How to do research for your Buyer Persona Profile.
  • Which are the questions to ask when creating your Buyer Persona?
  • How to create the Buyer Persona Profile.

and much more…

  • Lifetime Access to all other updates!
  • Surprise Bonuses!
  • New Tools introduced in the course!
  • FULL Support through the discussion area of the course!
  • 30 Day Money Back GUARANTEE if you feel this course didn’t help you at all and you can’t apply anything…that is how dedicated we are to your success!
  • All of this in less than 3 hours (out of your busy schedule) of simple to follow lectures that YOU CAN APPLY from TODAY in YOUR BUSINESS!
  • It’s Time to take action!
  • To Your Massive Online Success,
  • Sorin Constantin

Who is this course for?

  • Anyone who is involved in Marketing or Sales.
  • Anyone who has a Business.
  • Anyone who wants to start a Business.
  • Anyone who wants to sell his own product or service.

Requirements

  • Basic Entrepreneurship and Marketing Knowledge.

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.