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The Effective Use of Social Media for Professionals


BPP Professional Education

Summary

Price
£748.80 inc VAT
Study method
Classroom
Duration
Full-time
Qualification
No formal qualification
CPD
6 CPD hours / points

Location & dates

Location
Address
Venue may change up to 14-days before the course start date
BPP University, St James Building, 79 Oxford Street
MANCHESTER
Lancashire
M16FQ
United Kingdom
Address
Venue may change up to 14-days before the course start date’
9-10 Portland Place
West London
London
W1B1PR
United Kingdom

Overview

Venue may change up to 14-days before the course start date. Enquire for dates.

CPD

6 CPD hours / points
Accredited by The CPD Certification Service

Description

This dynamic one day course offers a concise overview of the main social media forums (including LinkedIn, Twitter, YouTube, Google + and Facebook). Delegates will be guided through the mechanics of each site, which works best based upon personal and business needs and a strategy for managing social media content. The course will assist legal and accountancy professionals wishing to generate thought leadership, target clients or be a leader in innovation. It will provide all of the basic social media tools in order for you to be able to use them in your job the very next day.

Learning Objectives

By the end of the course you will be able to:

  • Identify the key channels and develop smart strategies for utilising each social media platform to enhance personal and business reputation
  • Successfully develop a larger business network using social media
  • Avoid the pitfalls of posting social media content
  • Understand recent trends in social media
  • Develop your content strategy, learn how to prepare and write compelling copy and engage with audiences
  • Prepare a social media staff policy
  • Integrate your social media strategy with a wider marketing strategy and share key business knowledge to win new business
  • Understand how to measure the success of campaigns

Venue may change up to 14-days before the course start date. Enquire for dates.

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.