Strategies for Growth
Global North London Business School
Summary
- Tutor is available to students
Overview
Aims
- To identify and evaluate the range of strategies for change
- To evaluate critically and apply strategic management concepts tools and techniques
- To apply learning to strategic problem definition and resolution
- To identify and appraise alternative strategies and their implementation
Description
Learning Outcomes
After completing the module the student should be able to:
- Identify the various influences from the internal and external environment.
- Use a variety of techniques for assessing the impact of those environmental influences.
- Identify a range of different strategic options, such as developing new products, outsourcing, mergers etc.
- Analyse and compare the different options and to select the one that best suits the organisation.
Indicative Content
- Missions and visions – strategy statements, hierarchy of aims
- Key phases of growth – Greiner’s Six Turning Points
- Strategic capability – VRIN framework, RBV approach, the value chain
- Environmental analysis – SWOT, PESTLE, scenario planning, Porter’s Five Forces
- Strategic options – Porter’s generic strategies
- Diversification, integration and outsourcing – mergers and alliances
- Sources of finance
- Evaluating future strategies – Ansoff’s matrix, BCG growth-share matrix, Direction Policy matrix
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