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Strategies for Growth


Global North London Business School

Summary

Price
£99 inc VAT
Or £33.00/mo. for 3 months...
Study method
Online
Duration
50 hours · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

Aims

  • To identify and evaluate the range of strategies for change
  • To evaluate critically and apply strategic management concepts tools and techniques
  • To apply learning to strategic problem definition and resolution
  • To identify and appraise alternative strategies and their implementation

Description

Learning Outcomes


After completing the module the student should be able to:

  1. Identify the various influences from the internal and external environment.
  2. Use a variety of techniques for assessing the impact of those environmental influences.
  3. Identify a range of different strategic options, such as developing new products, outsourcing, mergers etc.
  4. Analyse and compare the different options and to select the one that best suits the organisation.

Indicative Content

  • Missions and visions – strategy statements, hierarchy of aims
  • Key phases of growth – Greiner’s Six Turning Points
  • Strategic capability – VRIN framework, RBV approach, the value chain
  • Environmental analysis – SWOT, PESTLE, scenario planning, Porter’s Five Forces
  • Strategic options – Porter’s generic strategies
  • Diversification, integration and outsourcing – mergers and alliances
  • Sources of finance
  • Evaluating future strategies – Ansoff’s matrix, BCG growth-share matrix, Direction Policy matrix

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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