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Strategic Marketing Planning - London Classroom

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Summary

Price
£1,700 inc VAT
Finance options

In terms of payment we accept all forms in addition to Purchase Orders, BACS, Cheque, Credit or...

Study method
Classroom
Duration
2 days · Part-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Location & dates

Location

Address
Grays Inn Road
Central London
London
WC1X8RH
United Kingdom
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Address
Bolsover Street
West London
London
W1W6AB
United Kingdom
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Overview

The course is about strategic planning to get the most from your marketing budget. As well as covering gap analysis, targeting and segmentation, it also looks at new ideas and best practice. You will learn how to grow and defend your market position whilst maximising on profitability.

Description

The course highlights are:

  • Marketing orientation
  • The elements of the marketing mix – the classic four 'Ps'
  • Adapting a plan to brand/market needs
  • Marketing audit
  • The tools of strategic marketing planning
  • Segmentation, targeting and positioning
  • Competitive advantage analysis
  • Marketing research
  • Setting goals and objectives
  • Marketing communications strategy
  • Measurement and evaluation

Who is this course for?

This course is for all those involved in the development of marketing plans. It will also suit small business owners needing to review their marketing strategy or marketing managers from larger organisations.

Requirements

No Prerequisite to attend this course.

Career path

  • Develop your marketing skills
  • Increase your earning potential

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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