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Storytelling Skills (2 day course)

Practical Training for Professionals

Summary

Price
£1,140 inc VAT
Study method
Classroom
Duration
2 days · Full-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students
4 students enquired about this course

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Location & dates

Showing classrooms near 'Inverness-shire'
Location

Address
Edinburgh Training and Conference Venue
16 St. Mary's Street
EDINBURGH
Midlothian
EH11SU
United Kingdom
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Address
Cheadle House
Cheadle Royal Business Park
Cheadle
Cheshire
SK83FS
United Kingdom
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Address
Park Plaza Leeds
Boar Lane
Leeds
West Yorkshire
LS15NS
United Kingdom
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Address
Somerset House
Temple Street
BIRMINGHAM
West Midlands
B25DP
United Kingdom
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Overview

‘In our digital world, “storytelling” has become a marketing buzzword, but many marketers, business leaders and brands have failed to grasp what it means to tell a compelling story and the power it can summon.’

Bryan Adams – Real Business 2016

This two-day Storytelling course has been designed to move away from spreadsheets and statistics in order to highlight the quality of our brand or, in the case of a charity, to inspire compassion and generosity. After all, if bullet points worked, all advertising would be in bullet points.

Description

Storytelling Skills (2 day course) - Timetable

DAY 1 UNDERSTANDING THE ART OF PUBLIC SPEAKING

09:30 - 10:00 Coffee & Course Objectives

10:00 - 11:00 What is the objective of the speech?
By focusing on what our objective is and who our audience is, we will be better able to structure the speech for maximum impact. Part of our preparation should involve profiling our audience. Are they still in education, in industry, part of a social group, retired? This is important if we are to make our speech relevant to them. We also need to consider how we will build the story to keep them engaged.

11:00 - 11:15 Coffee Break

11:15 - 13:00 Structure and Technique
By understanding breath control, pausing, stance and attitude we can better control both ourselves and our audience response

13:00 - 14:00 Lunch

14:00 - 15:00 Practise 1
An opportunity to start to put the theory into practise and receive feedback

15:00 - 15:15 Tea

15:15 - 16:00 Practise 2
Translating the feedback into action.

16:00 - 16:30 Discussion & Questions: Next steps Assignment Preparation - Prepare and deliver a story

DAY 2 - DEVELOPING THE ART OF STORYTELLING

09:30 - 10:15 Introduction - Review Course Objectives (Questions and Discussion)

10:15 - 10:45 Feedback from the Assignment

10:45 - 11:45 Developing the Story

11:45 - 13:00 What actions do you want the audience to take as a result? What visuals, props etc will assist you to translate your words into a picture they will respond to?

13:00 - 14:00 Lunch Break

14:00 - 15:30 Prepare and Deliver a Story (Participants practice)

15:30 - 16:30 Feedback, Summary and Action Plans Agreed

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Communication, Personal development