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SPEECH WRITING


Thomson Reuters Foundation

Summary

Price
£3,600 inc VAT
Or £300.00/mo. for 12 months...
Study method
Onsite
Duration
1 day
Qualification
No formal qualification

Overview

Speech-making is a requirement for most business leaders, politicians, civil servants and other figures in the public eye. Some write their own speeches; others delegate the task to speechwriters. This workshop looks at a variety of techniques used to produce successful speeches that can engage an audience.

Learning outcomes

• Identify the profile of your speaker and the purpose of the speech

• Use a toolkit of techniques for structuring speeches that make an impact

• Employ methods to inject colour, drama and impact into speeches and presentations

• Gain confidence in your ability to write a strong speech

• Establish and maintain rapport to keep the attention of the audience

• Audience analysis – demographic analysis and a basic overview of neurolinguistic programming

Description

Participants will benefit from being able to produce speeches that are more competent and credible, enhancing their speaker’s ability to influence decision makers and gain acceptance of ideas.

Course structure highlights

• Research and outline your speech

• Set objectives • Write with the audience in mind

• Craft powerful openings and memorable conclusions

• Anticipate questions and craft answers with brevity and impact

• Develop the best speech structure

• Learn from the techniques used by great orators

• Season your speech with quotations, humour and anecdotes

• Tailor a speech to the speaker’s style

Who is this course for?

This course is aimed at everyone who is involved in the production of speeches and presentations, whether researching and writing their own, or someone else’s.

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.