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Specialist Professional Diploma in Search Marketing -


1 New City College

Summary

Price
Enquire to get more info on pricing
Finance options

Flexible, interest-free, part payment options available.

Study method
Online
Duration
1 year · Self-paced
Qualification
Specialist Professional in Diploma in Search Marketing
Awarded by Digital Marketing Institute
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Search marketing is an essential tool for successful businesses and organisations. This course, accredited by the Digital Marketing Institute, will give a complete understanding of search marketing and how search marketing can benefit your career or business.

KEY BENEFITS OF SUPERCARD*

Completely free mobile phone & gadget insurance worth £15 per month

  • Supercard holders don’t need to register their phone or gadget.
  • 3 claims allowed per year, worth up to £1,000.

Free night in a luxury hotel

  • Malmaison, Hotel Du Vin, De Vere

Free return flight to one of 13 European destinations

  • Amsterdam, Barcelona, Berlin, Brussels, Madrid, Milan, Munich, Nice, Paris, Prague, Copenhagen, Krakow, Rome

Free week’s accommodation in the sun for up to 4 people

  • 200 destinations worldwide to choose from
  • Unlocks after 150 days of membership

Free 12 month Gourmet Society membership

  • RRP £69.99
  • Up to 50% off at 7,000 restaurants
  • Chains include, Prezzo, Loch Fyne, Café Rouge, Chef & Brewer, Strada

Up to 40% off cinema

  • Chains include, Vue, Showcase, Empire, Reel Cinema

*T&C’s apply.

Description

DMI set the global standards in digital marketing and selling certification, providing over 20,000 people in 80 countries with globally recognised qualifications validated by industry experts. The digital marketing courses are validated by the Industry Advisory Council (IAC) who represent the world’s largest and most influential digital brands, providing expert review and recommendation regularly based on current trends.

This gives the Digital Marketing graduates the most up to date digital skills and knowledge that they need to forge themselves a career as a digital marketing professional.

Course Units

  • Introduction to Search Marketing
  • SEO – Setup
  • SEO – Content
  • SEO – Workshop
  • PPC Advertising – Search
  • PPC Advertising – Display Networks
  • PPC Advertising – Video
  • Analytics – Set Up
  • Analytics – Applied
  • Strategy & Planning

Exam:

The exam is a three-hour Pearson Vue computer-based examination. Once you have successfully completed this exam you will be awarded with the DMI Accredited Specialist Diploma in Search Marketing which is a Digital Marketing certification that is globally recognised.

Who is this course for?

This certification is recommended for professionals who wish to become a Search Marketing Specialist or SEO Specialist. It is also recommended for anyone looking to pursue a career in digital marketing or enhance their knowledge in the search marketing discipline.

Requirements

There are no requirements for this course.

Career path

Once you have completed this course you will be able to function in roles such as:
• SEO Specialist
• Search Marketing Specialist
• Marketing Manager
• SEO Manager

You will be able to use this specialist digital marketing qualification to get salaries averaging £40,000.
(Source: totaljobs)

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.