Skip to content

Social Media Marketing Masterclass


Skill Success

Summary

Price
£29 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

20 students purchased this course

Add to basket or enquire

Overview

This course includes lifetime access so you can complete the course at your own speed.

In this course you will learn how to master Social Media Marketing. You will learn what works and what does not work and where to spend your time and effort and understand the psychology of the buyer's journey and how you can map that to your social media marketing campaign. You will also learn how to drive traffic to your website using Social Media Marketing. Take this course now and increase your site traffic and improve your social media presence!

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

Do you want to understand the science and art of Social Media Marketing?

Do you get frustrated with all the confusing advice on the internet?

Maybe you have tried Social Media Marketing in the past and failed?

Master Social Media Marketing

  • In this course you will learn how to master Social Media Marketing.
  • You will learn what works and what does not work and where to spend your time and effort.
  • You will understand the psychology of the buyer journey and how you can map that to your social media marketing campaign.
  • You will also learn how to drive traffic to your website using Social Media Marketing.

So join us on the other side and learn how to master the science and art of Social Media Marketing!

Social Media Marketing Masterclass course will cover the following topics:

Topic 1 - Understanding Social Media Marketing

  • Introduction
  • Social Media Marketing Monster
  • Free Vs Paid Traffic
  • What Is Marketing?
  • What Is Media?
  • What Is Social?
  • Local Vs International
  • Activities To Complete

Topic 2 - Marketing As A Business Priority

  • The Marketing Company
  • Feast And Famine
  • Continuous Marketing
  • The 80/20 Principle
  • Sales And Marketing
  • Activities To Complete

Topic 3 - The Buyer Journey

  • Meet Bob
  • The Seven Step To Marriage
  • The Buyer Journey AIDA
  • Attention Content
  • Interest Content
  • Desire Content
  • Action Content
  • Activities To Complete

Topic 4 - Social Media Marketing And SEO

  • The Truth About Social Signals
  • The Problem With New Websites
  • The Snowball Effect
  • The Great Deception
  • Your Website As Your Data Center
  • Activities To Complete

Topic 5 - Social Media Marketing Platforms

  • Finding Bob
  • What Platform Should I Use?
  • Business Or Personal Branding?
  • Social Media Branding Tips
  • Creating Your Social Media Marketing Biography
  • House Keeping
  • Activities To Complete

Topic 6 - Posting On Social Media Platforms

  • The Golden Rules
  • Curation Vs Creation Of Content
  • What Types Of Content Should I Create?
  • Written Content
  • Photography Content
  • Infographics Content
  • Video Content
  • Podcast Content
  • Automation Best Practices
  • Activities To Complete

Topic 7 - Social Media Posting Ideas

  • Where Do I Get Posting Ideas From?
  • Stupid Questions
  • Conversations
  • Stories – The Power Of Narrative
  • Industry News
  • Content Capture Systems
  • Respecting Your Audience
  • Activities To Complete

Topic 8 - Creating A Social Media Marketing Post

  • Take Them To The Movies
  • Headlines
  • Body Text
  • Using Images
  • Video Posts
  • Quizzes And Polls
  • Links
  • Hashtags
  • Activities To Complete

Topic 9 - Community Based Marketing

  • The Best Kept Secret
  • Choosing A Niche For Your Community
  • Choosing A Platform For Your Community
  • Gate Keepers
  • Community Rules
  • Shared Ownership
  • Structuring Your Community
  • Visiting Other Communities
  • Activities To Complete

Topic 10 - Building A Social Media Marketing Plan

  • Why You Need A Plan
  • Your Social Media Schedule
  • Your Content Calendar
  • Setting Realistic Time Frames
  • Responsibilities And Roles
  • SMART Goals For Your Marketing

Who is this course for?

This course is designed for the following:

  • This Course Is Designed To Help Those That Want To Master Social Media Marketing
  • Entrepreneurs / Marketers / Traditional Marketers Will All Benefit From Taking This Course
  • This Course Is Not A Course On Setting Up Facebook Pages Etc.
  • This Course Is For Those That Want To Understand The Psychology Of Social Media Marketing And Apply It Practically

Requirements

No prior knowledge is required to take this course.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of completion

Digital certificate - Included

Reviews

4.0
Course rating
80%
Service
80%
Content
80%
Value

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.