Social Media Marketing - CPD Accredited

Social Media Marketing is accredited by CPD and suitable for anyone aspiring to or already working in this field or simply want to learn deeper into social Media Marketing. You will be able to add this CPD accredited qualification to your CV by downloading your certificate instantly without any cost.

To make this course more accessible for you, we have designed it for both part-time and full-time students. This course is packed into bite-size module for your convenience. You can study at your own pace or become accredited within hours!

If you require support, our experienced tutors are always available to help you throughout the comprehensive syllabus of this course and answer all your queries through email.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.

This Social Media Marketing will train you on various social media platforms and their tools & techniques and aims to make you an accomplished social media marketer, using effective, proven methodologies. By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results.

After ending the course, you will be able to formulate a social media marketing strategy suited to your needs, implement effective social media marketing campaigns, and more.

What will you learn in this Social Media Marketing

Module 1

In this module you will learn all about Understanding the Value of Social Media Buzz and What It Can Do For Your Business. Social media has paved the way to a more powerful communication channel for companies to publish their marketing messages – all without the exorbitant cost. While we all know social networks are generally used by businesses to engage their target market and study consumer preferences and behaviours, the truth is, it has other equally powerful features that you can incorporate into your marketing strategy, with highly rewarding payoff at that.

Module 2

This module will teach you about Developing a Winning Social Media Marketing Plan. Given the promising potential of social media, it is important to have a flexible marketing strategy in place that can grow and adjust with the ever-changing trend. By taking time to develop processes from both the corporate and the individual standpoint, you will be able to sustain healthy social engagement activities over time. You can do this by building communities and relationships by listening, responding and creating value.

Module 3

In this module you will learn all about Tweet Your Way to Online Prominence. What is Twitter? This is another popular social networking and micro-blogging service that allows its users to send and read text-based posts or “tweets” of up to 140 characters. Twitter was created by Jack Dorsey back in March 2006 and was officially launches in July of the same year. Since then, the service has gained worldwide popularity and currently has 300 million users, generating more than 300 million tweets as well as handling more than 1.6 billion search queries every single day. Twitter has been described as the “SMS of Internet”.

Module 4

This module will teach you about Build Your Network with LinkedIn. Most people use LinkedIn in order to “link to someone” to form a partnership, make a sale, or get a job. Given its continuing success, it works quite well to that many professions from rank and file to consultants, CEO and business magnates maintain an account, representing

Module 5

In this module you will learn all about Facebook Advertising. Facebook has a huge edge over other types of advertising because it has so much detailed information on the over 1 Billion members of its social network. Over the last year or two, they have also gotten really good at letting advertisers run super-targeted ads.

Module 6

This module will teach you about Setting up a Facebook Page. Facebook pages for small businesses are always connected to a personal Facebook account. With this in mind, if you do not already have a Facebook account for yourself, then you will need to set one up. You will have the ability to give others the ability to administer your page once it is set up, so you want the page attached to your personal profile in case whoever is in charge of managing the page decides to leave the firm.

Module 7

In this module you will learn all about Marketing on Facebook. Post every day. That may seem excessive to you but as people make more friends and Like more pages, your posts may be missed. If you are only posting once or twice a week then it could be a long time between posts if your community misses one or two of them.

Module 8

This module will teach you about TWITTER FOR BUSINESS. Twitter is the concise communication version of Facebook. It doesn’t have all the apps and functions of Facebook, but it does allow you to convey quick messages.

Module 9

In this module you will learn all about TOP TWITTER TIPS. Keep it interesting – Anther way to build followers is to keep your tweets interesting. Think what your potential customers find interesting and give them information on it.

Module 10

This module will teach you about TWITTER METRICS. There are a set of primary Twitter metrics every social marketer should be tracking. Even early measurement programs can benefit from a few simple metrics, so here are our recommendations for the Twitter metrics that matter.

Module 11

In this module you will learn all about TWITTER MARKETING BASICS. We’ll begin with the basics – how to get started, and some tips on what and how to tweet. Here are our favourite Twitter tips for building and maintaining an impactful Twitter presence.

Module 12

This module will teach you about WHY USE TWITTER FOR MARKETING. Twitter is an extremely powerful direct and inbound marketing tool. Many brands use it to enhance and extend the life of existing marketing activities, from television advertising to events. The immediate nature of Twitter also makes it the optimal platform for real-time marketing. Twitter is becoming a serious force in marketing.

Module 13

In this module you will learn all about What is Instagram?. Instagram is an online photo sharing social Web service that lets you share your life and experiences with friends and others through a series of pictures captured by a mobile device or any other camera. Instagram also supports video uploads and lets the users instantly share photos on several social sites.

Module 14

This module will teach you about Instagram for Business.

Businesses of all sizes and across industries are finding marketing success on Instagram. The platform is highly effective for achieving branding goals such as:

• Driving awareness for your brand or products
• Shifting or reinforcing brand perceptions
• Creating associations with celebrities and partners

Module 15

In this module you will learn all about Instagram & Community. Engaging with the Instagram community is essential to your success on the platform because your brand is a part of the community. In addition to posting high-quality content, you should follow other accounts, comment on and like posts by other accounts, and respond to questions and comments on your posts.

Method of Assessment:

Upon completion of the course, you will be required to sit for an online multiple-choice quiz based assessment, which will determine whether you have passed the course (60% pass mark). The test will be marked immediately and results will be published instantly.

Certification

After successfully completing the course, you will be able to obtain the certificates. You can claim a PDF certificate by paying a little processing fee of £2. There is an additional fee to obtain a hardcopy certificate which is £9.

Social Media Marketingis suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This course is CPD accredited so you don’t have to worry about the quality.

Our Social Media Marketing is open to all from all academic backgrounds and there is no specific requirements to attend this course. It is compatible and accessible from any device including Windows, Mac, Android, iOS, Tablets etc.

This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.

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