Social media marketing course (Level 4 Diploma)

Unlimited tutor support | No deadlines | Endorsed Certification | Help finding work

College of Media and Publishing


£494.50 inc VAT
Study method
Online, self-paced
Access to content
Lifetime access
80 CPD hours / points
Endorsed by ABC Awards
Additional info
  • Tutor is available to students

658 students enquired about this course

Add to basket or enquire

Enquire now Enquire for business

Enquiring for your team?

Get in touch with the course provider to understand what training they can offer you.


An online Social media marketing course for individuals and businesses

Practical and engaging assignments | Endorsed certification

  • Certification: ABC & Certa Awards Certificate of Achievement.
  • Endorsed by: ABC & Certa Awards Quality Licence Scheme.
  • Accredited by: ABCC | CPD | EADL | IADL.
  • UKRLP number: 10008168.
  • Available to: UK and international learners.
  • Tutor support: Unlimited support from an expert.


Endorsed by ABC Awards


80 CPD hours / points
Accredited by The CPD Standards Office

Course media


Our social media marketing course equips you with the skills needed to use popular social media platforms such as Facebook, Instagram, Twitter, YouTube, LinkdIn and many more, as powerful marketing tools.

Many businesses settle for a token Twitter feed and Facebook page, without understanding what to do with them.

They don't realise that they could use social media to dramatically enhance their reputation, expose themselves to potential clients and customers, and most importantly increase their income.

Many leading organisations including South Wales Police, Bioversity International, Oil & Gas UK and Staffordshire County Council use this social media marketing course to train their staff. And numerous individuals testify that it is practical, effective and great value for money.

There is a strong demand these days for people with social media marketing skills. Most organisations need people who can:

  • Write compelling content for social media.
  • Engage with their customers through social media channels.
  • Use platforms such as Facebook, Instagram and LinkedIn to reach more clients.
  • Devise and implement social media strategies.

This comprehensive social media marketing course covers all these areas and others. And takes you through the essential features of building a web presence that puts you ahead of the competition.

We offer full guidance throughout, as well as feedback on a range of assignments specifically designed to help you put the theory into practice.


  • Lesson 01: Introduction to social media
  • Lesson 02: Content writing
  • Lesson 03: Facebook
  • Lesson 04: Twitter
  • Lesson 05: LinkdIn
  • Lesson 06: Blogging
  • Lesson 07: Video and Image
  • Lesson 08: Instagram, YouTube, Pinterest, Tumblr
  • Lesson 09: Customer advocacy and storytelling
  • Lesson 10: Achieving interaction
  • Lesson 11: Social media for SEO
  • Lesson 12: Devising social media strategy and campaigns


Our social media marketing course has been independently endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. So at the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).

In addition, you will receive the accredited CMP level 4 diploma in social media marketing, which is recognised in the UK and beyond. It proves you are a qualified social media marketer.

These certifications will enable you to apply for social media marketing jobs, find freelance work, or use your new skills in the workplace.

Course tutor: Andy Carter

We provide you with a personal tutor who will mentor you through the course, mark your assignments, and give you expert advice whenever you need it.

All our tutors are professionals who are still working in their sectors. They will be there to help you every step of the way. And you can contact them whenever you need to.

Andy Carter is our social media marketing course tutor. He has been in charge of PR and communications at Leeds city council, Northumbria university, the London Borough of Sutton and Peterborough city council, and has vast experience in social media marketing.


Online courses are different. But most people find they are more effective and convenient than face-to-face study.

You study when, and where you want to. You fit your studies around your lifestyle, and study at a pace you're completely comfortable with, it doesn't matter if you take longer.

On average, learners who commit 4 hours per week to this course, will usually complete it within 4 months.

Who is this course for?

This course is designed for:

  • Beginners who want to learn from scratch.
  • Digital marketers who want to develop their skills.
  • Staff training and development.
  • Business owners and freelancers who want to expose themselves to more clients.
  • Employees who use social media in the workplace.
  • Individuals and businesses who want to drive more traffic to their website or blog.
  • People who want to boost their existing social media marketing skills.


No experience or previous qualifications are required for this course. It is available to people of all ages and abilities. The only thing we ask is that you have some knowledge of social media.

Career path

Social media marketing / PR / digital marketing /social media / marketing / content writer.

Questions and answers


Currently there are no reviews for this course. Be the first to leave a review.


What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


Mobile Navigation