Social Media Content Creation

This course will show you what you need to know to start creating social media content that will compel user engagement.

We will start by looking at what’s trending right now and breakdown how they are successful. The morning will be focused on static graphics using Adobe Photoshop, whereas the afternoon will concentrate on moving graphics using Adobe Animate.

In both sessions, you will be guided through document setup, asset management and how to use the programs effectively to get the best results with minimum effort.

This is a hands-on course and after being shown how, you will be given assets, a brief and with tutor support, the opportunity to create your own graphics.

After creation you will see how to publish your work; optimising it for a variety of social media platforms.

Our Social Media Content Creation course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team who want to understand the process of or start creating content themselves.

Getting user engagement is the main focus when using any social media platform. This course will give you the skills that will put you on the right track in creating content for your social media campaigns.

We’ll share our years of industry experience to help you avoid the common potholes and fast track you on your way to creating great social media content.

Upon completion of this course, you’ll walk away with the ability to:

• Describe the components of engaging social media content
• Use Adobe Photoshop to create static graphics
• Use Adobe Animate to create motion graphics
• Take a project from initial brief to publishing, optimised for a variety of social media platforms

Static Graphics

• Trending, what’s good and bad?
• Asset Management (Photoshop & Animate)
  1. File types
  2. Libraries
• Photoshop Overview
  1. Document Setup
  2. Layout Design
  3. The Interface
• Common Tasks Made Easy
  1. Quick Selections Techniques
  2. Work with Vector
  3. Colour & Gradients
  4. Swatches & Graphic Styles
  5. Publishing
• Professional Working Practices
• Morning Workshop: Static Content

Animated Graphics

• Animate Overview
  1. Document Setup
  2. The Interface & Tools
  3. Importing Graphics
  4. Libraries
• Creating Animation
  1. Object Creation & Properties
  2. Layers / Timeline
  3. Keyframes / Tweening
  4. Masking
  5. Guides
  6. Symbols
  7. Button
• Previewing & Publishing
• Afternoon Workshop: Animated Content

This course is perfect if you want to understand what is involved in creating content for social media so as to improve your communication with your design team, or if you are at the start of your journey in creating content yourself.

Certificate of completion

Digital certificate - Included