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SEO for Business

Pitman Training Watford

Summary

Price
£135 inc VAT
Study method
Onsite
Duration
6 hours
Qualification
No formal qualification
CPD
4 CPD hours / points
CPD What's this?

Overview

This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

CPD

4 CPD hours / points
Accredited by The CPD Certification Service

Description

SEO for Business is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage. This course has been created for people in business who often get marketing responsibilities added to their role, but who don’t have web backgrounds, or in-house teams to learn from. This short course brings you up to speed so you can see how SEO can play a part in your marketing strategies.

The course starts at the very beginning, defining what SEO is and why it’s important, before delving into how different search engines work and what they’re looking for.

Guiding you through, step by step, you’ll understand the ‘science bit’ and you’ll then see how to tap into this to get your web pages and social media content more visible through search engines.

After studying this SEO for Business course we’re confident you’ll see new marketing opportunities you can capitalise on.

With this SEO for Business course we’ll delve into:What is Search Engine Optimisation? How do Search Engines work? What are keywords?

We also take a look at:

  • The different Search Engines
  • Analysis of competitor performance
  • Using keywords in social media
  • Choosing the right keywords and phrases for your website
  • The benefits of link building
  • Best practice for local businesses
  • Best practice using SEO

All this is covered in practical exercises and because it’s online, you can work at a pace to suit you.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: SEO, Marketing