SEO and Digital Media Marketing & Google Ads Training

Develop the confidence and competence in SEO and digital marketing to become a professional Digital marketer with this ultimate bundle SEO and Digital Media Marketing & Google Ads Training course!

What you’ll get:

This bundle package features the following courses, offering an incredible learning opportunity to enter the professional world and impress your potential employers with an extensive knowledge base and top-notch skills!

1. Advanced Search Engine Optimization Training
2. Google Ads

This bundle SEO and Digital Media Marketing & Google Ads Training course is perfect for beginners who are new to SEO and digital marketing and want to kickstart their career as well as those professionals who want to further climb the ladder of success and set themselves apart from other employees.

This extensive SEO and Digital Media Marketing & Google Ads Training course has been designed to equip you with the essential knowledge and skills needed to become a confident Digital marketer and will give you all the knowledge & credentials that you need to excel in your new role.

If you are aspiring to start your career as a Digital marketer or you just want to boost your knowledge and skills on SEO and digital marketing, but don’t know where to start, then this SEO and Digital Media Marketing & Google Ads Training course will set you up with the appropriate skills and expertise needed to take your professionalism to the next level.

This comprehensive SEO and Digital Media Marketing & Google Ads Training course will give you all the necessary skills and a valuable insight into SEO and digital marketing to boost your career in this field and possibilities, by getting the essential skills and knowledge you’ll need from this SEO and Digital Media Marketing & Google Ads Training course. There are always new skills to learn and new knowledge to accumulate when you work as a Digital marketer, this SEO and Digital Media Marketing & Google Ads Training course will fully prepare you to embrace all of the essentials skills and knowledge in this field.

Whether you’re a beginner seeking to learn the basics of SEO and digital marketing or a professional wanting to stand out from the crowd with a unique skill set, you’ve come to the right place! It’s time to put your passion to work and lay the groundwork for a rewarding career by enrolling in this SEO and Digital Media Marketing & Google Ads Training!

This bundle SEO and Digital Media Marketing & Google Ads Training course aims to equip you with the industry-best knowledge, skills, and resources in your chosen field to put your career on the fast track to success. This bundle SEO and Digital Media Marketing & Google Ads Training course features 2 premium courses to transform you from an amateur into an expert Digital marketer.

On successful completion of this comprehensive, bundle SEO and Digital Media Marketing & Google Ads Training course, you will gain an in-depth understanding of Advanced Search Engine Optimization Training and acquire exceptional practical skills with Google Ads to excel as a successful Digital marketer in the competitive industry. This bundle SEO and Digital Media Marketing & Google Ads Training course will enable you to apply your knowledge in real life and make a real difference.

What to Expect

You can expect this bundle course to:

• Set you up with the appropriate skills and expertise needed to succeed
• Fully enhance your skillset, polishing your team leading and active monitoring skills
• Equip you with a full range of the necessary skills to propel your career
• Give you a competitive edge in the crowded marketplace

Enrol today and get started on your journey to improve your career prospects with the latest skills and the power of self-belief!

Why Learn with Us?

• We have taught and certified more than 50,000+ students and organisations worldwide
• We are committed to helping students start new careers or advance in their chosen career paths
• We have Award-winning Customer Support, and we’re proud of it
• We believe in you. Your success is our success

The SEO and Digital Media Marketing & Google Ads Training is one of our most popular training courses and is perfect for those individuals who want to start a new career path as a Digital marketer, as well as established professionals who want to test their existing abilities and learn the latest techniques.

Course Curriculum

This comprehensive SEO and Digital Media Marketing & Google Ads Training course has been divided into 2 interactive lessons. This makes for a more stimulating and comprehensive study of all the essential areas of SEO and digital marketing, which also means that learners will be able to absorb the knowledge in manageable and intuitive segments and retain the vital information without even realising it.

This fully inclusive SEO and Digital Media Marketing & Google Ads Training course includes the following modules:

Learn how to increase your expertise in SEO and digital marketing by taking the following modules of this popular SEO and Digital Media Marketing & Google Ads Training course.

**Advanced Search Engine Optimization Training**

Advanced SEO and Schema Markup

• Introduction to Advanced SEO and Schema Markup
• Choosing The Right Keyword Cluster
• Integrating the Keywords
• Creating Page Menus
• Schema Markup Part 1
• Schema Markup Part 2 – PlogPosting, Video and Audio
• Schema Markup Part 3 – FAQ
• Branding, Trust and Authority
• The Correct Way To Add Useful Links
• Optimising Internal Linking
• Combining Pages For SEO
• How To Rank Images for Featured Snippets
• Conclusion

The following module of the SEO and Digital Media Marketing & Google Ads Training course will give the exact set of skills and information base that you’ll need to succeed in your chosen career path of SEO and digital marketing.

**Google Ads**

Introduction to Google Ads

• Welcome to Google Ads Masterclass
• Google Ads Formula Calculator
• What is Google Ads?
• Where do Google Ads Show Up?

Creating And Setting Up Our First Google Ads Account

• Creating Your First Google Ads Account
• Understanding the Google Ads Account Hierarchy
• Understanding Network Settings
• Understanding Location Targeting
• Configuring Location Targeting in Google Ads
• Viewing Location Reports in Google Ads
• Understanding Advanced Location Options
• Setting and Configuring Languages
• Bidding Strategies: Target Search Page Location
• Bidding Strategies: Target ROAS
• Bidding Strategies: Target CPA
• Bidding Strategies: Target Outranking Share
• Bidding Strategies: Maximize Clicks
• Bidding Strategies: Enhanced CPC Bidding
• Bidding Strategies: Manual CPC Bidding
• Introduction to Dynamic Search Ads!
• Understanding Sitelink Extensions
• Callout Extensions
• Call Extensions
• Structured Snippet Extensions
• App Extensions
• Message Extensions
• Promotion Extensions
• Price Extensions
• Understanding Ad Rotation Settings
• The Basics of Ad Scheduling
• Understanding the Basics of Device Targeting
• Understanding Campaign URL Options

Structuring Your Ads Groups Like a Professional

• Ad Group Structure Basics and Organization
• Ad Group Structure Ideas
• Creating Our First Ad Group in Google Ads

How To Write Killer Ads in Google ads!

• The Anatomy of Google Text Ads
• Compliance in Google Text Ads
• Best Practices for Successful Text Ads
• The BJ Fogg Behavioral Model
• Creating Our First Ad in Google Ads

Setting Up Your Adwords Billing

• Configuring Your Billing Details in Google Ads

Keywords In Depth - The Heartbeat Of Your Account

• Keyword Basics: Keywords vs Queries
• The Basics of Keyword Research
• The Basics of Keyword Planning
• The Basics of Keyword Organization
• Understanding Keyword Match Types
• Keyword Match Types: Broad Match Modified
• Keyword Match Types: Broad Match Modified
• Keyword Match Types: Phrase Match
• Keyword Match Types: Negative Match
• Using the Search Term Report to Find Negative Keywords Part 1
• Using the Search Term Report to Find Negative Keywords Part 2
• Understanding Negative Keyword Lists
• Traffic Sculpting: Negative Keywords at the Ad Group Level
• Adding Negative Keywords at The Ad Group Level
• Traffic Sculpting Using OPTMYZR
• Keyword Research: Using the Google Keyword Planner 1
• Keyword Research: Using the Google Keyword Planner 2
• Keyword Planning: Understanding the Buyer Funnel
• Keyword Organization: Formatting Keywords in Excel

Account Structure - How to Structure Ad Groups Like a Pro

• Importing Your Keyword Lists From Excel Into Your New Ad Group
• Creating Multiple, Relevant Ads For Your New Ad Groups

The Incredible Dynamics of The Adwords Auction

• Introduction To The AdWords Auction
• Understanding Quality Score: Landing Page Quality
• Understanding Ad Rank and How It Is Calculated

Expanding And Refining Your Campaigns

• Navigating The AdWords Dashboard
• Editing The Essential Campaign Settings
• How To Create New Campaigns That Will Improve Your Results
• How ToUse Your Website To Make The Best Campaigns Possible
• How To Set Up Powerful Custom Schedules For Your Campaigns

Negative Keywords - Your Greatest Ally

• Understanding Negative Keywords In-Depth

Making Your Ads Unstoppable With Multiple Ad Extensions

• Introduction To Ad Extensions
• The Benefits Of Using Ad Extensions
• Different Types Of Ad Extensions and Best Practices
• Adding Sitelink Extensions
• Configuring Your Sitelink Extensions For The Best Results
• Adding Callout Extensions And Phone Extensions

Remarking - Your Secret Weapon To Converting Like a Boss

• The 5 Primary Forms Of Remarketing
• Realizing The Benefits And Importance Of Remarketing
• How To Create And Add Your Remarketing Tag
• Creating Your First Remarketing Audience
• Configuring Your Remarketing Campaign Settings

Certificate of Achievement from Knowledge Door

On completion of the SEO and Digital Media Marketing & Google Ads Training course, you will be eligible to obtain the certificate of achievement from Knowledge Door to evidence your new skill and accomplishment, as well as your knowledge and skill set. The certification is available in PDF format, at the cost of £12, or a hard copy can be sent via post at the cost of £35.

This comprehensive SEO and Digital Media Marketing & Google Ads Training course is ideal for anyone who is looking to improve their skills and move on to more challenging roles in this sector. Completion of the SEO and Digital Media Marketing & Google Ads Training course will prove your learning potential and provide the impetus to boost their career into whatever direction they choose but gaining an up-to-date perspective of everything involving SEO and digital marketing.

The SEO and Digital Media Marketing & Google Ads Training course will provide both established professionals and relative newcomers to SEO and digital marketing with some real advantages, earning extensive knowledge acquiring new skills which will make any candidate’s CV stand out in a crowded marketplace.

There is no previous experience or specific entry requirements needed to enrol into this SEO and Digital Media Marketing & Google Ads Training course, any student from any background, and of any age, can enrol into this SEO & Google Ads Training course and learn at their own pace.

As long as you are seventeen years old, have a basic knowledge of the SEO and digital marketing and are relatively comfortable with rudimentary IT skills, you will be eligible to enrol into this SEO and Digital Media Marketing & Google Ads Training course.

This SEO and Digital Media Marketing & Google Ads course will bring you new opportunities and new possibilities in an ever-changing job market. Gain the latest techniques, theories, knowledge and confidence that you’ll need to procure the dream job you’ve been looking for. To achieve all this and to gather more valuable credits on your CV, this course could be a critical part of your future.

Currently there are no Q&As for this course. Be the first to ask a question.