Selling Features and Benefits Online Course
Online course with learning modules, simulation, a personal record, action plan and self-certification.
TLSA
Summary
- Certificate of completion - Free
Add to basket or enquire
Overview
Do you know how to impress your customers and make them feel special? More importantly: do you make them want to buy from you? Knowing how to sell the benefits of a product or service to a customer is an art. Luckily, it is an art that can be learned. After this ISM endorsed course, you’ll know how to persuade your customers to do business with you.
Selling Features and Benefits will help you to:
- Convert features into benefits and close more sales
- Develop a process to create unique benefit statements to motivate your customers to buy
- Create meaningful conversations that align benefits and advantages with the needs of your customers
- Reach into the mind-set of your buyers to influence decisions in your favour
Description
What will you gain from this course?
The greatest benefit of this course is more sales. Once you’ve mastered how to use features, benefits and advantages to create compelling sales offers, your customers will want to buy.
You will learn a proven formula for selling benefits that will empower you to:
- Define the key benefits of your products and services
- Use link statements to convert features into benefits
- Create powerful needs-based ‘benefit statements’ using features, benefits and advantages to create compelling solutions that meet customer needs
- Focus on key issues and avoid “information dumping”
- Use benefits to fulfil personal wins for individual customers
- Pre-empt objections through the tactical use of benefits
What will your organisation gain from this course?
- Increased sales revenue from new and existing customers
- High performing sales people
- Improved customer loyalty
- Skilled and motivated people who value the investment in them
Course Features
- 6 interactive modules
- Selling Features and Benefits sales simulation
- Certificate endorsed by the ISM
- A personal record, summary of content and personal feedback. This is a great coaching aid to follow-up from the course.
- Flexibility - you can pause and resume at times to suit you
Course Structure
- Module 1 – Course Introduction
Find out what this course is all about.
- Module 2 – Understanding Features and Benefits
What is selling features and benefits?
- Module 3 – Converting Features into Benefits
Discover how to turn product features into benefits.
- Module 4– Creating a Compelling Sales Proposition
Understanding the next step.
- Module 5 – Personal Wins and Managing Objections
Uncover the four stages of a benefit statement.
- Module 6 - Sales Simulation:Selling Features and Benefits
Test your new skills in a challenging sales simulation.
Sales Simulation
Once you have completed the course you will have the chance to practice your learning in TLSA’s Selling Features and Benefits interactive simulation.
In this virtual environment, you will play the role of a sales person who has the opportunity to do business with two customers. Dealing with several decision makers, your challenge is to understand their needs and then sell benefits to create a proposition each customer will want to buy. Get it right and you will see the results.
The simulation features several situations where you must make decisions based on features and benefits. Naturally, once made, your decisions cannot be changed!
You will see your progress as the story unfolds and when you have finished the simulation, the scorecard will provide you with:
- Your personal results in key skill areas
- Specific feedback on each decision you make.
The simulation is an engaging, rewarding experience that ensures you will be ready to put your new skills straight into action with your own prospects and customers.
Who is this course for?
This course is designed for anyone who wants to improve sales performance and personal sales skills in a B2B context.
This may include business owners, new business developers, account managers, sales people, and anyone who needs to sell products and services.
Requirements
You can play Selling Features and Benefits using Google Chrome on a Windows platform or Safari if you are using an Apple Mac, tablet or mobile.
Career path
Learn how to use benefits to create compelling sales propositions that your customers will want to buy. This course will give you the skills you need to be a successful sales person and the foundation to progress your career into an account management or sales management role.
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Certificates
Certificate of completion
Digital certificate - Included
Reviews
Currently there are no reviews for this course. Be the first to leave a review.
Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.