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Sales Management Essentials
London Training For Excellence

Classroom based course with study materials, lecturer support and CPD Hours included

Summary

Price
£3,960 inc VAT
Study method
Online
Duration
5 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

2 students enquired about this course

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Overview

Sales management is a fundamental aspect of any successful business. Better sales performance means more new business for the company and better account management will help retain customers and grow business with them. This course will provide you with the sales management skills and techniques needed to ensure your team performs at its best and exceeds the targets that are on your shoulders. It also introduces the principles and skills associated with effective account management.

Description

Module 1 - Introduction to Sales Management

  • The basics of Sales
  • Sales Concepts
  • The role of the Sales Manager

Module 2 - Sales Planning

  • Understanding Sales Forecasts
  • Developing Forecasts
  • Setting Targets and selecting sales performance KPIs

Module 3 - The Foundation for Effective Sales Teams

  • Building Trust in Sales Teams
  • Roles and Relationships within the Team

Module 4 - Maximising Sales Performance

  • Training
  • Coaching
  • Motivating your team
  • Monitoring and assessing individual and team performance
  • Sales Meetings

Module 5 – Account Management

  • The benefits of effective account management
  • The role of account management in decision making
  • The Account Management plan

Module 7 - Review and Evaluate Sales Performance

  • Assessing the market situation – competitors, customer preferences, positioning, trends
  • Dealing with financial information – sales revenue, profit margins, cost of sales
  • The sales report

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