Sales and Marketing Management

Diploma in Sales and Marketing Management

This Sales and Marketing Management Diploma course is ideally suited for individuals who want to gain a thorough understanding of the principles and practice of Sales Management. It would also be helpful for Sales Executives who hope to move up the career ladder and manage a sales team. This Sales and Marketing Management course provides excellent career opportunities and will give your career a boost. Whether you have experience in sales, marketing or indeed management, this Sales and Marketing Management course will give you a full understanding so you can build knowledge at your own pace.

Our online courses offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are open to anyone with an interest in the topic and give you access to world-class learning led by IAP.

What skills will I gain?

• Learn the key principles of sales management
• Learn how to manage and motivate the sales team effectively
• We equip you with the skills to identify consumer behaviour
• Gain extensive knowledge of the sales cycle
• Understand customer relationships
• Gain thorough knowledge of sales promotions
• Learn how to measure your sales performance effectively
• Explore creative, strategic and applied sales concepts

COURSE CURRICULUM

➽ (Module 01) Sales Management Fundamentals

• Introduction to Sales
• Identifying Potential Customers
• Effective Sales Process
• Creating a Sales Structure & Managing Sales Team

➽ (Module 02) Sales Prospecting

• Sales Prospecting

➽ (Module 03) The Science of Sales

• The Science of Trust
• The Secrets of the Buying Behaviours

➽ (Module 04) Sales Skills Fundamentals

• Range of Sales Transactions
• Communication Skills for Sales.
• The Sales Cycle
• Analysing Your Sales Performance and Progress.

➽ (Module 05) Sales for Small Business

• Introduction to Sales Secrets
• Sales Systems
• Sales Scripts
• Measuring your Sales Performance

➽ (Module 06) Key Account Selling

• Introduction to Key Account Selling
• Sales Planning
• Sales Call Techniques

➽ (Module 07) The Sales Cycle and Process

• The Sales Cycle_1
• Sales Process
• Sales Communication
• Sales Plan and Skills

Method of assessment

• At the end of the Sales and Marketing Management course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
• Those who successfully pass this Sales and Marketing Management course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

Certification

Upon the successful completion of the course, you will be awarded the “Diploma in Sales and Marketing Management”.

• Job hunters & School leavers
• College or University student & graduates
• Sales manager or Sales executives
• Marketing assistant or Marketing executives
• Office Administrators & Office managers
• Advertising manager or Brand manager
• Market researchers or Marketing consultants
• Digital marketing and sales people
• Marketing managers & Business development managers

• You must be 16 or over
• You should have a basic understanding of English and basic IT knowledge
• You will need a computer or tablet with internet connection (or access to one)

This Sales and Marketing Management course allows you to become any of the following:

• Account Executive
• Sales Manager
• Marketing Manager
• Brand Manager
• Digital Brand Manager
• Marketing Analyst