Retailing and Store Management Course

Retailing primarily involves the sale of goods and services to consumers. It consists of a number of activities that ensure a product or service gets into the hands of customers in their final state and in top condition. That includes consumer targeting, site and assortment planning, manufacturing and sourcing, logistics and distribution, marketing, and in-store operations. Ensuring all these activities are well coordinated and will run smoothly presents the need for in-depth knowledge of retailing itself.

This bundle course brings together the subjects of retailing and store management in one place. It is made to help you understand different aspects that are integral to the success of a retail operation and at the same assist you in developing the knowledge and ability to take charge of the general operations of a retail store.

The first section of the course will see you through the subject of retailing. You will understand the meaning of the term and know about the purposes it serves and the principles that underpin it. You will also gain insights into the role of customers in retail and find out how to target the right customers for your business. Moving forward, you will navigate through different activities that go into retailing, from selecting products and making brand decisions, to creating marketing plans, to managing stocks.

Know that the success of retailing is due in part to the store where the final sale of goods or services take place. As such, the second part of this course is dedicated to the subject of store management. You will learn about the systems and procedures essential to store operations, the process of distribution, and store layout and storage. You will also explore topics like stocks records, financial control, and costing, among other things.

Modules

• Retailing: Definition, Purpose and Principles
• Customers and Their Role in Retailing
• Selection of Products and Brand Decision-Making
• Establishing the Business’s Workforce
• Product Promotion Through Marketing
• Introduction to Stock Management
• Business Financing Essentials
• Understanding Online Retailing
• Introduction to Store Management
• Store Systems and Procedures
• The Distribution Process
• Building Layout and Flow of Materials in the Store
• Maintaining Stock Records
• Financial Aspects of Store Stock
• Understanding Production, Construction, and Service Organisation
• Managing the Stock Location and Dispatch
• Tackling Costing Issues

Completing this course should give you clearer understanding of different dimensions of retailing and the activities that make it work. It should also acquaint you with varied store management activities, and inspire you to consider getting into the retailing field as a retailer, retail buyer or planner, supply chain manager, or store manager.

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