Research Methods in Business

This course has been designed to provide an understanding of the principles that underpin good business research. It looks at the research process from problem definition through to project conception and finally, publication of the research outcomes. Users will be introduced to a range of research processes that will inform their choice of research problem, research methodology, research methods and data analysis. This course will also introduce them to the ethical and pragmatic concerns that impact the research process.

• Course Text 1:45:00

  • 1: Course Text 1:45:00

• Unit 1: Applied Project & Research Methods in Business 11:24

  • 2: Lecture 1.1: Introduction to Research Preview 01:07
  • 3: Lecture 1.2: What is Research? Preview 01:04
  • 4: Lecture 1.3: Why Publish? Preview 00:54
  • 5: Lecture 1.4: Reasons for Publishing Part 1 01:00
  • 6: Lecture 1.5: Reasons for Publishing Part 2 00:15
  • 7: Lecture 1.6: Defining a Management Problem 00:31
  • 8: Lecture 1.7: The Desiried State 01:02
  • 9: Lecture 1.8: Identifying from Symptoms 00:26
  • 10: Lecture 1.9: Doing Scoping Research 00:49
  • 11: Lecture 1.10: Steps in Scoping the Research 00:34
  • 12: Lecture 1.11: Writing Notes and Mind Mapping 00:29
  • 13: Lecture 1.12: Structuring the Write-up of the Literature 00:46
  • 14: Lecture 1.13: Inform the Purpose Statement and Research Questions 00:27
  • 15: Knowledge Quiz 1 02:00

• Unit 2: Writing a Purpose / Quantitative and Qualitative Research Approaches 08:25

  • 16: Lecture 2.1: Writing a Purpose Statement and Research Questions Part 1 00:53
  • 17: Lecture 2.2: Writing a Purpose Statement and Research Questions Part 2 00:23
  • 18: Lecture 2.3: Presuming That You Know What You Will Find 00:16
  • 19: Lecture 2.4: Quantitative Research Approaches Part 1 00:35
  • 20: Lecture 2.5: Quantitative Research Approaches Part 2 00:44
  • 21: Lecture 2.6: Quantitative Research Approaches Part 3 00:54
  • 22: Lecture 2.7: Quantitative Research Approaches Part 4 00:26
  • 23: Lecture 2.8: Qualitative Research Approaches Part 1 00:34
  • 24: Lecture 2.9: Qualitative Research Approaches Part 2 00:59
  • 25: Lecture 2.10: Qualitative Research Approaches Part 3 00:41
  • 26: Knowledge Quiz 2 02:00

• Unit 3: Mixed Method Research Approaches, Ethical Considerations & Writing 18:13

  • 27: Lecture 3.1: Mixed Method Research Approaches 00:52
  • 28: Lecture 3.2: Advantages of Mixed Methods 00:54
  • 29: Lecture 3.3: Limitations of Mixed Methods 00:46
  • 30: Lecture 3.4: Case Study Research 00:52
  • 31: Lecture 3.5: Types of Case Study Methods Part 1 01:11
  • 32: Lecture 3.6: Types of Case Study Methods Part 2 00:35
  • 33: Lecture 3.7: Advantages / Disadvantages 01:23
  • 34: Lecture 3.8: Ethical Considerations 00:43
  • 35: Lecture 3.9: Respect for Persons 01:10
  • 36: Lecture 3.10: Beneficence 00:27
  • 37: Lecture 3.11: Justice 00:40
  • 38: Lecture 3.12: Research Issues 01:01
  • 39: Lecture 3.13: Writing a Methodology and Methods 01:17
  • 40: Lecture 3.14: Effectively Written Methodology Part 1 02:47
  • 41: Lecture 3.15: Effectively Written Methodology Part 2 00:50
  • 42: Lecture 3.16: Effectively Written Methodology Part 3 00:45
  • 43: Knowledge Quiz 3 02:00

• Unit 4: Writing Data Collection Tools, Qualitative & Quantitative Data Analysis 15:18

  • 44: Lecture 4.1: Writing Data Collection Tools 00:27
  • 45: Lecture 4.2: Designing Questions 01:43
  • 46: Lecture 4.3: Observation Schedules 00:42
  • 47: Lecture 4.4 Qualitative Data Analysis 01:02
  • 48: Lecture 4.5: Grounded Theory 00:32
  • 49: Lecture 4.6: Thematic Analysis 01:36
  • 50: Lecture 4.7: Template Analysis 01:39
  • 51: Lecture 4.8: Using CAQDAS Part 1 01:15
  • 52: Lecture 4.9: Using CAQDAS Part 2 00:32
  • 53: Lecture 4.10: Quantitative Data Analysis 00:38
  • 54: Lecture 4.11: Using Descriptive Statistics 01:26
  • 55: Lecture 4.12: Inferential Statistical Tests 01:46
  • 56: Knowledge Quiz 4 02:00

• Unit 5: Comparing Findings to Literature and Writing the Final Paper 03:30

  • 57: Lecture 5.1: Comparing Findings to Literature and Writing the Final Paper 01:11
  • 58: Lecture 5.2: Discussion in a Quantitative Study 00:19
  • 59: Lecture 5.3: Discussion in a Qualitative Study 00:37
  • 60: Lecture 5.4: Writing Conclusions 00:23
  • 61: Knowledge Quiz 5 01:00

Upon the completion of this course, users will be able to:
• Understand and apply the principles underpinning the business research process and make informed decisions about how to undertake research in a given circumstance.
• Examine the key challenges faced by people when undertaking research in a business context and be able to identify and employ techniques for managing these challenges.
• Analyse a problem, undertake efficient desk research and write a problem statement.
• Undertake research using at least one qualitative or quantitative research technique to collect and analyse data.

• Business Managers
• Students
• Self Employed Individuals
• Start-up Companies
• Executives
• Entrepreneurs

• No prerequisites.
• No materials distributed.
• No formal assessments required.

• Administrator
• Business Development Officer
• Consultant
• Government Officer
• Manager
• Operations Manager
• Project Manager

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Reed courses certificate of completion

Digital certificate - Included