Public Relations: Skills for Organising Exhibitions, Conferences and Meetings
Classroom based course with study materials, lecturer support and CPD Hours included
London Training For Excellence
Summary
- Tutor is available to students
Overview
This course will develop your skills PR as well as in event planning, staging, marketing, crowd control and much more, as well as teaching you what you need to do ‘after the event’. It is a fantastic guide for anyone who wants to develop his skills and competencies in PR and event management.
Description
- Introduction to PR and its activities in modern organizations.
- The Scope and Nature of Event Management.
- What is Event Management?
- Planning an Event or Conference.
- When to Run an Event.
- Other factors.
- Where to Hold an Event.
- Event Management Companies.
- Planning Example.
- Planning a Public Event.
- Evaluation Checklist.
- Physical and Human Resources.
- Choosing an Event Location.
- Décor.
- Equipment.
- Entertainment.
- Lighting.
- Car Parking and Transport.
- Project Logistics.
- Traffic Management.
- Security Lighting.
- Minimizing Risk.
- Marketing an Event.
- Target Audience.
- Public Relations.
- Sponsorship.
- Advertising.
- Financial Management.
- Types of Budgets.
- Budgeting an Event.
- Cash Flow.
- Controlling Expenditure.
- Risk Management.
- Risk Reduction.
- Consumer Protection.
- The Law & Employees.
- Dispute Management.
- Duty of Care.
- Staging the Event.
- Theme of an Event.
- Venue Choice.
- Audience and Guests.
- The Stage.
- Power, Lights, Sound.
- Catering.
- Hospitality.
- Recording an Event.
- Crowd Control.
- After the Event.
- Measuring Success.
- Dealing with Complaints.
- Cleaning Up.
- Repairing Lawns.
- Evaluation Checklist.
- Examples and case Field work visits.
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.