PR: Public Relations Communications
PR: Public Relations Communications | CPD Accredited | 10 CPD Points/Credits
CPD Courses
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Public Relations As Planned Communication
Research suggests that among the most ‘admired’ companies in Britain, up to 70% of their combined communication activity is pre-planned. Contrary to popular belief, successful public relations strategies don’t simply happen by chance. Instead, they are the result of meticulous research, extensive planning and careful implementation. Though reactive and impromptu activity plays a role, the vast majority of PR and communication issues are pre-planned in full. Stronger focus on planning ensures that PR strategies target the right people at the right time, through all the right channels. By contrast, any lack of planning can lead to wasted time, money and effort – perhaps even negative public opinion.
This insightful tutorial has been designed for current and prospective PR workers alike, along with business owners and senior managers. Discover what it is that makes planning so important, along with which elements of a PR strategy must be planned in meticulous detail. Explore the scope and limitations of PR planning from a contemporary corporate perspective.
CPD
Course media
Description
Public Relations As Planned Communication
Objectives
- Discuss the importance of planning in Public Relations
- Explore various approaches of the planning process in Public Relations
Programme Content
Topics
- Planning in Public Relations
- Why Planning is Important
- Systems Context of Planning
- Scope of Public Relations Planning
Course Benefits
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
Who is this course for?
Public Relations As Planned Communication
- Business owners, managers and PR team leaders
- Individuals looking to enhance their CVs
- Entrepreneurs planning to start their own business.
- Marketing, sales and customer service specialists
- PR, marketing and customer support staff
- PR professionals looking to maintain their CPD
Requirements
Public Relations As Planned Communication
No prior knowledge is required to take this course.
*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.