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Programmatic Advertising and Real-Time Bidding (RTB)

All you need to know about Advertising | Include Free PDF Certificate & Tutor Support

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Summary

Price
Save 7%
£12 inc VAT (was £12.99)
Offer ends 30 April 2024
Study method
Online, On Demand What's this?
Duration
1.8 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
1 student purchased this course

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Overview

Step into the world of Programmatic Advertising and Real-Time Bidding (RTB) with this comprehensive course. Explore the dynamic landscape of digital Advertising, from understanding the evolution of advertising to mastering advanced programmatic techniques. Whether you're an advertising professional, a marketer, or someone intrigued by the world of digital advertising, this course equips you with the knowledge to excel in the advertising ecosystem.

Learning Outcome: Upon completing this Programmatic Advertising and RTB course, participants will:

  • Gain a deep understanding of programmatic advertising and real-time bidding.
  • Master the techniques to create, optimize, and track digital advertising campaigns.
  • Learn advanced targeting strategies and methodologies for effective ad delivery.
  • Understand the role of data and technology in programmatic advertising.
  • Stay updated with emerging trends and technologies in the advertising landscape.

Curriculum

11
sections
16
lectures
1h 48m
total

Course media

Description

Embark on a journey through the realm of Programmatic Advertising and Real-Time Bidding (RTB) with this comprehensive course. From understanding the foundational concepts to implementing advanced programmatic strategies, this course offers insights into the dynamic world of digital advertising. Whether you're looking to enhance your advertising skills, optimize campaign performance, or understand programmatic intricacies, this course is designed to meet your needs.

Course Curriculum:

  • Module 1: Introduction to Digital Advertising

    • Evolution and significance of digital advertising.
    • Types of digital ads: Display, Search, Social, and Mobile.
    • The role of a digital advertising specialist.
    • The digital advertising ecosystem: Advertisers, Publishers, Technology Providers.
    • Key metrics and KPIs in digital advertising.

  • Module 2: Search Engine Optimization (SEO)

    • Introduction to Search Engine Optimization (SEO).
    • On-Page and Off-Page SEO techniques.
    • Tools and resources for effective SEO.
    • Tracking SEO performance and measuring impact.
    • Leveraging local SEO and geotargeting strategies.

  • Module 3: Search Engine Advertising and Pay-Per-Clicks (PPC)

    • Basics of search engine advertising.
    • Google Ads: understanding and implementation.
    • Designing effective PPC campaigns.
    • Keyword research and bidding strategies for PPC.
    • Measuring and optimizing PPC campaign performance.

  • Module 4: Location Targeting and Detection of Fraudulent Data

    • Exploring location targeting techniques.
    • Detecting and preventing fraudulent data.
    • Ensuring privacy and ethical considerations.
    • Leveraging location data for personalized advertising.

  • Module 5: Advanced Targeting Techniques: Beacon and Facebook Advertising

    • Introduction to beacon targeting in digital marketing.
    • Utilizing Facebook's ad platform for effective targeting.
    • Tracking and optimizing Facebook ad performance.
    • Understanding and utilizing DSPs and SSPs for targeting.
    • Leveraging user data for enhanced ad targeting.

  • Module 6: Impact and Strategies to Overcome AdBlocking

    • Understanding the impact of adblocking on advertising.
    • Strategies to overcome adblocking challenges.
    • Consent-based advertising and user experience enhancement.
    • Developing adblocking-friendly advertising strategies.
    • Exploring future trends in adblocking.

  • Module 7: Mobile Advertising: SDKs and Trends

    • Understanding the significance of mobile advertising.
    • Role of SDKs in mobile advertising.
    • Embracing the latest trends in mobile advertising.
    • Exploring mobile ad formats and platforms.
    • Tracking and optimizing performance in mobile advertising.

  • Module 8: Ad Buying Techniques: Waterfalls and Header Bidding

    • Understanding ad buying techniques: waterfalls and header bidding.
    • Introduction to header bidding and its advantages.
    • Setup and management of header bidding strategies.
    • Analyzing the performance of header bidding.
    • Exploring future trends in ad buying techniques.

  • Module 9: Programmatic Advertising and RTB

    • Introduction to programmatic advertising and real-time bidding (RTB).
    • Automated buying process: DSPs, SSPs, and ad exchanges.
    • Programmatic ad formats and creative considerations.
    • Tracking and optimizing programmatic ad performance.
    • The pivotal role of data in programmatic advertising.

  • Module 10: Ad Servers and Ad Targeting

    • Understanding ad servers and their significance.
    • How ad servers function: ad selection, targeting, and delivery.
    • Creating and managing campaigns on ad servers.
    • Implementing advanced ad targeting techniques.
    • Measuring and optimizing ad server performance.

Who is this course for?

This Programmatic Advertising and RTB course is designed for:

  • Advertising professionals seeking to enhance their skills.
  • Marketers aiming to optimize their digital advertising strategies.
  • Individuals intrigued by the dynamic landscape of digital Advertising.

Requirements

This Advertising Training does not have any prerequisites or formal requirements.

Career path

Taking Advertising Course will open up a variety of career options for you.

Questions and answers

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Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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