Professional Certification in Digital Marketing

This unique course offers you the opportunity to learn about the different aspects of digital marketing through a series of dynamic lectures. Each module is led by a renowned industry professional who will guide you through the intricacies of different digital marketing specialisms including SEO, PPC, Digital Display Advertising, Social Media Marketing, Analytics and more.

The increased use of digital technologies has created global demand for digital talent. Despite this, relevant and up-to-date digital skills continue to be the biggest barrier to job success for many individuals. With such demand, it is essential that you have the right digital skills and know-how to kick-start, progress or advance your career.

This course is brought to you in association with The Digital Marketing Institute who create world-class training in digital education. The content of the course has been validated by The Syllabus Advisory Council, composed of representatives from the world’s most influential digital brands such as Google and IBM. The Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. This means that your course content is innovative and offers an exceptional opportunity to ensure you’re trained in alignment with the most in-demand digital needs and skillsets.

The course is flexible in its study method, you can log in where and whenever suits you. The training is delivered through a series of tutor lectures, case studies and practical exercises.

*The course itself will take 35 hours to complete. You’ll then need to undertake some extra study hours in addition to this if you are looking to proceed with the Digital Marketing Institutes professional examination.

There are ten modules in this course:

1) Digital Marketing Foundation

2) Website Optimisation

3) Content Marketing

4) Social Media Marketing

5) SEO

6) Paid Search

7) Display and Video Advertising

8) Email Marketing

9) Analytics

10) Digital Strategy

Through the study of this course you’ll gain an in-depth understanding of the core digital marketing disciplines. At the end of your training you’ll receive a Pitman Training certificate and have the option of undertaking the course examination to validate the knowledge gained throughout the training. This examination will lead to you gaining a ‘Professional Diploma in Digital Marketing’ certificate and will be well prepared to take up a more evolved role in the overall marketing field1.

It is important to note that this is a comprehensive learning programme which will require dedication to ensure the course and associated examination is completed within a 6 month timeframe.

1 Vendor specific examinations may need to be organised and paid for separately. Please speak to your Course Advisor for further details