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Pricing Strategies & Tactics

BPP Professional Education

Summary

Price
£748.80 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification
CPD
6 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students

Location & dates

Location

Address
Venue may change up to 14-days before the course start date’
9-10 Portland Place
West London
London
W1B1PR
United Kingdom
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Overview

Optimising business performance through pricing

  • Importance of value in buying decisions.
  • Price differentiation.
  • The value proposition.
  • Cost based pricing.
  • Competition based pricing.
  • Customer driven pricing.
  • Three key pricing strategy questions.
  • Economic value to customer.
  • Calculating value based price.
  • Pricing strategy formulation.
  • Who should control pricing - sales, marketing or finance?

Venue may change up to 14-days before the course start date. Enquire for dates.

CPD

6 CPD hours / points
Accredited by BPP Professional Education Limited

Description

Learning outcomes include obtaining a greater understanding of:

  • the key financial, economic and psychological principles relating to pricing
  • a practical framework for assessing the value of your product or service from the customer's perspective, which will help you make better pricing decisions
  • the main contemporary methods of pricing – cost-based, competition-based and market-based, plus an introduction to the value-based approach
  • how to develop a pricing approach using these contemporary methods
  • how to assess pricing strategy from a financial and strategic perspective.

Case studies

The course includes case study scenarios which involve analysing different business situations and recommending, with justification, suitable pricing approaches.

Who is this course for?

  • Business leaders and senior managers, particularly accounting, marketing, sales and general management executives.
  • Business analysts, product management and pricing analysts.
  • Business unit managers and managers of subsidiaries to whom pricing decisions are devolved.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Business management, Business