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PR Writing – Elearning course

Elearning course with trainer support and feedback.


Content ETC

Summary

Price
£23.99 inc VAT
Study method
Online, self-paced
Duration
3 Hours
Access to content
1 Month
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

1 student purchased this course

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Overview

PR Writing – Elearning course

Our PR Writing elearning course gives you everything you need to know about public relations writing.

Description

How to write press releases that will get you noticed; a press release writing checklist; effective PR emails; case studies, contributed articles and features; PR profiles and social media PR - all wrapped up in one interactive online training course.

Both print and online writing skills are covered and you have the option of getting one-to-one feedback on your PR writing from our expert tutor.

This course is great for anyone who wants to gain PR exposure, coverage and a higher profile for themselves, their organisation, business or local event; or for PR executives working on behalf of clients.

The course comes in 3 parts:

  1. The objective of PR writing; the POWER method; who your readers are
  2. Press releases
  3. Emails, case studies, contributed articles, social media

The course is packed with interactive exercises so you can practise what you learn as soon as you learn it.

There are handy tips and checklists at key stages of the course. These cover vital topics including:

  • Changing the description of the company/organisation at the end of the release to include what it has done recently
  • Thinking of the email subject line as the headline
  • Rewarding the journalist who replies with more information which is exclusive to them

and many more.

For a full course outline, please contact us.

PR writing is an ideal companion to our Top 20 Grammar Mistakes and how to fix them and Proofreading courses if you need more of the basics.

You will learn:

  • The objective of all PR writing: Getting coverage - directly by publishing your words; indirectly by influencing journalists and editors
  • How to plan and target your public relations writing
  • The POWER © method for foolproof PR writing
  • The secrets of an effective press release
  • The information to include, and how to present facts and figures
  • How to profile your target readers and online audience and what they want
  • Journalists and the myth of objectivity
  • Your press release checklist
  • What makes a great release - and what makes a poor one!
  • Applying the basics to all types of PR writing - emails, case studies, contributed articles, profiles, social media
  • The questions you need to answer in your PR messages
  • About profiles and why you should focus on them
  • How to manage and present your experts or PR spokesperson
  • How to use PR emails to maximise the impact of your message
  • Why journalists and reviewers love case studies
  • How to create a PR targeted feature or contributed article
  • The best ways to manage and exploit social media for PR value

Timing

If you sat down and did the course in one sitting, it would take approximately 2-3 hours to complete. However, the exercises and quizzes we include mean it can take longer. You can work at your own pace, and dip in and out of the course as often as you want, and go back to sections to really make sure you've understood. If you have any queries at all, you are very welcome to get in touch with the trainer as often as you want.

The cost

PR Writing is £23.99* which gives you full unlimited access to the course for one month. If you need longer though, you just need to let us know.

If you want to add personal one-to-one trainer feedback to the course, the price is £69.99 + tax.

Discounted rates are available for multiple users. The discount applies to this course or a mix of elearning courses. We will give you an immediate 10% discount off your second course if you book with us again.

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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