PR: Public Relations Tools and Methods

Public Relations Tools and Methods

Getting the most out of any PR strategy means knowing how to work with the most effective tools and resources. Public relations management focuses on controlling public opinion. From a business perspective, there are limitless approaches that could be taken to tap into a target audience, with the intention of influencing opinion. Advertising, marketing, publicity in general and many more besides. Not to mention, the various channels of communication via which messages can be communicated. All tools and methods are not suitable for all PR strategies. In order to get the very most out of yours, you need to know which of these tools hold the most value.

This exclusive tutorial is ideally-suited to business owners, managers and anyone working in public relations. Discover how the PR tools and methods you choose to work with can intensify or weaken the impact of your strategy as a whole. Learn how to reach your target audience in the most influential, effective and efficient manner possible.

Public Relations Tools and Methods

Objectives

• Explore various types of publicity media and their role in Public Relations

Programme Content

Topics

• Publicity Media
• Advertising

Course Benefits

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Public Relations Tools and Methods

• Business owners, managers and PR team leaders
• Individuals looking to enhance their CVs
• Entrepreneurs planning to start their own business.
• Marketing, sales and customer service specialists
• PR, marketing and customer support staff
• PR professionals looking to maintain their CPD

Public Relations Tools and Methods

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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