PR: Public Relations Material Production

Public Relations Material Definition

Every public relations strategy will include the production of certain essential PR materials. However, the nature and quantity of these materials will differ wildly from one PR program to the next. What must be remembered is that the clearer and more consistent a brand’s message is, the greater its effect and influence on its intended audience. In a sense, every promotional, advertising or marketing material created by a business contributes to its wider PR strategy. Which is just as true for printed media as it is for all online assets. For a PR strategy to reach its full potential, all PR materials must be considered carefully – both as independent assets and as one collective PR push.

This exclusive tutorial has been designed for anyone involved in PR management at any level. Study the basics of public relations communication and the critical role of PR materials. Explore the various types of PR materials and their respective purposes, along with the advantages and limitations of printed media. Learn how to make all corporate communications work harder for you firm’s PR strategy.

Objectives

• Explore various forms of communication media and their role in Public Relations

Programme Content

Topics

• Public Relations Communication and Public Relations Material
• Types of Publications and their Purpose
• Advantages of the Printed Media
• Requirement of Corporate Publications

Course Benefits

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

• Business owners, managers and PR team leaders
• Individuals looking to enhance their CVs
• Entrepreneurs planning to start their own business.
• Marketing, sales and customer service specialists
• PR, marketing and customer support staff
• PR professionals looking to maintain their CPD

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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