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PR : Issues Management and Public Affairs

PR : Issues Management And Public Affairs | CPD Accredited | 10 CPD Points/Credits


CPD Courses

Summary

Price
Save 91%
£10 inc VAT (was £120)
Offer ends 01 December 2020
Study method
Online, self-paced
Duration
10 hours
Qualification
No formal qualification
CPD
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

7 students purchased this course

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Overview

Issues Management and Public Affairs

Successful PR is built upon the management of a variety of key issues. Issues that could affect the reputation of the organisation both positively and negatively. It’s how these issues are identified, prioritised and handled that determines the effectiveness of the PR campaign. The range and complexity of issues businesses face varies enormously from one to the next. But what never changes is the importance of proactivity – being primed and ready to respond to every issue as it arises. Inconsistencies in issues management can lead to matters of priority being overlooked, in favour of largely inconsequential side-issues.

This insightful tutorial has been designed for anyone working in PR or reputation management at any level. Explore a broad definition of contemporary issues management, along with its role and importance at the heart of a PR strategy. Study action planning, an effective framework for managing issues and the consequences associated with poor issues management.

CPD

10 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

Objectives

  • Explain what issues management is and how it is different from crisis management
  • Discuss how to develop a framework for managing issues

Programme Content

Topics

  • Defining Issue Management
  • Context of Issues Management
  • Action Planning: a Framework for Managing Issues
  • Framework Section 2: Action

Course Benefits

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials.

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Requirements

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

Questions and answers

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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