Google Ads : PPC with Google Ads Diploma

Worried about your future and looking for a way to develop your career? Course Cloud can be the best solution for you to succeed. Course Cloud makes home training easy, and Google Ads : PPC with Google Ads Diploma will teach you how to become a specialist without having to leave the comfort of your home. Google Ads : PPC with Google Ads Diploma was designed in partnership with industry professionals and will add essential competencies to your resume. And if you enrol now, you’ll get a special discounted price.

This bestselling Google Ads : PPC with Google Ads Diploma has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Google Ads : PPC with Google Ads Diploma is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.

The Google Ads : PPC with Google Ads Diploma is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.

We know that you are busy and that time is precious, so we have designed the Google Ads : PPC with Google Ads Diploma to be completed at your own pace, whether that’s part-time or full-time. Get full Google Ads : PPC with Google Ads Diploma access upon registration and access the Google Ads : PPC with Google Ads Diploma course materials from anywhere in the world, at any time, from any internet-enabled device.

What You Will Learn From This Google Ads : PPC with Google Ads Course?

• Google Ads - Direct constant traffic to your website or landing page
• Google Ads - Use conversion tracking to determine the effect of your Ad campaigns
• Google Ads - Set, optimise and run your own effective google ad campaigns
• Google Ads - Make your previous website visitors return to your website through remarketing
• Google Ads - Advertise your services and products to your targeted customers
• Google Ads - Boost your sales using the world's most popular and influential advertising platform

Why would choose the Google Ads : PPC with Google Ads Diploma from Course Cloud?

• Get 4 premium courses at a single price
• Lifetime access to Google Ads : PPC with Google Ads Diploma courses materials
• Instant assessment results with Google Ads : PPC with Google Ads Diploma bundle
• Full tutor support is available from Monday to Friday with the Google Ads : PPC with Google Ads Diploma courses
• Learn Google Ads : PPC with Google Ads Diploma at your own pace from the comfort of your home
• Gain a complete understanding of Google Ads : PPC with Google Ads Diploma
• Accessible, informative video modules on Google Ads : PPC with Google Ads Diploma taught by expert instructors
• Get 24/7 help or advice from our email and live chat teams with the Google Ads : PPC with Google Ads Diploma
• Study Google Ads : PPC with Google Ads Diploma in your own time through your computer, tablet or mobile device

*** 3 Additional Free Courses To Enhance Your Skills ***

• Leadership and Management
• Communication Skills
• Time Management

Supplementary GIFTS with Google Ads : PPC with Google Ads Diploma

• Free PDF Certificate
• Free Hard Copy Certificate
• Lifetime Access to Google Ads : PPC with Google Ads Diploma course materials from anywhere

Course Curriculum Of Google Ads : PPC with Google Ads Diploma

Module 01: Introduction to Google Ads

• Google Ads - Google Ads: Welcome to Google Ads Masterclass!
• Google Ads - Google Ads: How to Make the Most of This Course, Plus a Sneak Peek of What’s to Come!
• Google Ads - Google Ads: Google Ads Formula Calculator
• Google Ads - Google Ads: AdWords Formula Calculator I Built For You
• Google Ads - Google Ads: What is Google Ads?
• Google Ads - Google Ads: Where do Google Ads Show Up?
• Google Ads - Google Ads: Complimentary Adventure Media Account Audit (exclusions apply)

Module 02: Creating and Setting Up Our First Google Ads Account

• Google Ads - Download Course Slides!
• Google Ads - Creating Your First Google Ads Account
• Google Ads - Understanding the Google Ads Account Hierarchy
• Google Ads - Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
• Google Ads - Understanding Network Settings
• Google Ads - Understanding Location Targeting
• Google Ads - Configuring Location Targeting in Google Ads
• Google Ads - Viewing Location Reports in Google Ads
• Google Ads - Understanding Advanced Location Options
• Google Ads - Setting and Configuring Languages
• Google Ads - Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
• Google Ads - App Extensions

(and much more)

Module 03: Structuring Your Ad Groups Like A Professional

• Google Ads - Ad Group Structure Basics and Organization
• Google Ads - Ad Group Structure Ideas
• Google Ads - Creating Our First Ad Group in Google Ads

Module 04: How To Write Killer Ads in Google Ads!

• Google Ads - The Anatomy of Google Text Ads
• Google Ads - Compliance in Google Text Ads
• Google Ads - Requesting a Manual Review of Your Ads and Expediting the Process
• Google Ads - Best Practices for Successful Text Ads
• Google Ads - Real-Life Case Ad Copy Case Study: Medical Equipment Company
• Google Ads - The BJ Fogg Behavioral Model
• Google Ads - Creating Our First Ad in Google Ads

Module 05: Setting Up Your AdWords Billing

• Google Ads - Configuring Your Billing Details in Google Ads

Module 06: Keywords in Depth - The Heartbeat of Your Account

• Google Ads - Keyword Basics: Keywords vs Queries
• Google Ads - The Basics of Keyword Research
• Google Ads - The Basics of Keyword Planning
• Google Ads - The Basics of Keyword Organization
• Google Ads - Understanding Keyword Match Types
• Google Ads - Keyword Match Types: Broad Match
• Google Ads - Keyword Match Types: Broad Match Modified
• Google Ads - Keyword Match Types: Phrase Match
• Google Ads - Keyword Match Types: Exact Match
• Google Ads - Keyword Match Types: Negative Match
• Google Ads - Using the Search Term Report to Find Negative Keywords Part 1
• Google Ads - Using the Search Term Report to Find Negative Keywords Part 2
• Google Ads - Understanding Negative Keyword Lists

(...and much more)

Module 07: Account Structure - How To Structure Ad Groups Like A pro

• Google Ads - Account Structure: How To Create A New Ad Group Within Your Campaign
• Google Ads - Importing Your Keyword Lists From Excel Into Your New Ad Group1212
• Google Ads - Creating Multiple, Relevant Ads For Your New Ad Groups
• Google Ads - How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign

Module 08: The Incredible Dynamics Of The AdWords Auction

• Google Ads - Introduction To The AdWords Auction
• Google Ads - Understanding Quality Score: Click Through Rate And Ad Relevancy
• Google Ads - Understanding Quality Score: Landing Page Quality
• Google Ads - Understanding Ad Rank and How It Is Calculated
• Google Ads - When You Could Ignore Low-Quality Scores (and when you can’t!)
• Google Ads - Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3)
• Google Ads - Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3)
• Google Ads - Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3)

Module 09: Expanding And Refining Your Campaigns

• Google Ads - Navigating The AdWords Dashboard
• Google Ads - How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
• Google Ads - Editing The Essential Campaign Settings
• Google Ads - How To Create New Campaigns That Will Improve Your Results
• Google Ads - How To Use Your Website To Make The Best Campaigns Possible
• Google Ads - How To Set Up Powerful Custom Schedules For Your Campaigns
• Google Ads - Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

Module 10: Negative Keywords - Your Greatest Ally

• Google Ads - Google Ads - Understanding Negative Keywords In-Depth
• Google Ads - Google Ads - Using Broad, Phrase and Exact Match With Your Negative Keywords
• Google Ads - Google Ads - Adding and Removing Negative Keywords and Negative Keyword Lists

Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions

• Google Ads - Introduction To Ad Extensions
• Google Ads - The Benefits Of Using Ad Extensions
• Google Ads - Different Types Of Ad Extensions and Best Practices
• Google Ads - Adding Sitelink Extensions
• Google Ads - Configuring Your Sitelink Extensions For The Best Results
• Google Ads - Adding Callout Extensions And Phone Extensions

Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss

• Google Ads - The 5 Primary Forms Of Remarketing
• Google Ads - Realizing The Benefits And Importance Of Remarketing
• Google Ads - How To Create And Add Your Remarketing Tag
• Google Ads - Creating Your First Remarketing Audience
• Google Ads - Configuring Your Remarketing Campaign Settings

Module 13: Keeping Track Of Profits With Conversion Tracking

• Google Ads - Understanding The Basics Of Conversion Tracking
• Google Ads - Exploring The Different Conversion Actions Visitors Take On Your Site
• Google Ads - Setting Up Conversion Tracking For Form Submissions
• Google Ads - Generating And Installing Your Conversion Tracking Tag
• Google Ads - Understanding The Basics Of Phone Call Tracking
• Google Ads - Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data

Module 14: Profitable Bidding Strategies

• Google Ads - Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction
• Google Ads - How To Mathematically Calculate ROI and ROAS
• Google Ads - Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
• Google Ads - Calculating Profitable Keyword Bids Based On Revenue Per Click

Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

• Google Ads - Google Ads - Introduction To AdWords Scripts – What Are Scripts
• Google Ads - Google Ads - Bidding To Average Position AdWords Script (Part 1)
• Google Ads - Google Ads - Bidding To Average Position AdWords Script (Part 2)

Module 16: Conclusion ... Goodbye For Now!

• Google Ads - Google Ads - Conclusion

Module 17: Bonus Material!

• Google Ads - Google Ads - Part 1 Understanding Search Queries and What We Learn From Searcher Languagage
• Google Ads - Google Ads - Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords
• Google Ads - Google Ads - Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads
• Google Ads - Google Ads - Calculating Profitable Keyword Bids Based On Revenue Per Click

Certification

Once you have successfully completed the Google Ads : PPC with Google Ads Diploma, you will be awarded 4 Hardcopy Certificates and 4 PDF certificates for FREE as evidence of your achievement.

Note: Delivery of the hardcopy certificates inside the UK is £4.99 each; international students have to pay a total of £14.99 to get a hardcopy certificate.

The Google Ads : PPC with Google Ads Diploma course is primarily for motivated learners looking to add a new skill to their CV and stand head and shoulders above the competition. Anyone of any academic background can enrol on this Google Ads : PPC with Google Ads Diploma course. However, this Google Ads course is preferable for:

• Anyone who want to learn the world's most popular and influential advertising platform
• Small business entrepreneurs who want to expand their business
• Entrepreneurs or businesses who want to grasp the advantages of using world's most popular and influential advertising platform
• Marketing executives who want to gain in-depth knowledge of AdWords auction and the master the techniques to succeed with AdWords
• Students who want to equip themselves with standard marketing skills
• Beginners and expert AdWords users who want to become expert at setting up search campaigns and remarketing ads in the proper way
• Individuals who deals with product and services and would like to promote, advertise or sell online

• Eagerness to learn Google AdWords.
• No previous knowledge is required to enrol in our Google Ads : PPC with Google Ads Diploma
• Hvaing a website, landing page or either facebook page that you intend to send traffic to is of great preference for this Google Ads : PPC with Google Ads Diploma
• PC, Laptop, tablet, or smartphone with an internet connection.

Anyone with an interest in Google Ads will find our comprehensive course beneficial. Master the necessary skills to take a step closer to success with our Google Ads : PPC with Google Ads Diploma. Enhance your skills and explore opportunities such as —

• Google Ads Specialist
• PPC Specialist
• Google Adwords Campaign Manager
• PPC account executive
• PPC account manager
• PPC analyst
• PPC executive

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