Persuasive Writing Ft. Two Forbes Contributors & Copywriters

What you'll learn

• Discovering your Personal Journey as a Writer

• Discovering the Style of Writing that suits your Personality

• Keys to an Exceptional Writing Journey

• How to become an Exceptional Writer

• Keys to Exceptional Writing

• Exceptional Writing Deterrents

• Persuasive Copywriting Formulas

• 20+ Headline Copywriting Formulas

• Organizational Copywriting Formulas

• Action Copywriting Formulas

• Email Copywriting Formulas

• Successful Writing Tips from Matthew Rolnick - Forbes Council Member and Columnist

• Successful Writing Tips from Renee Sylvestre-Williams - Forbes Contributor & Award Winning Writer

• The AIDA: Attention, Interest, Desire, Action Formula

• The PAS: Problem, Agitate, Solution Formula

• The IDCA: Interest, Desire, Conviction, Action Formula

• The ACCA: Awareness, Comprehension, Conviction, Action Formula

• The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula

• The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula

• The PPPP: Picture, Promise, Prove, Push Formula

• The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula

• The AICPBSAWN Formula

• The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula

• The FACE: Familiar, Audience, Cost, Education Formula

• Section 1 - Course Overview 05:08

  • 1: Course Overview Preview 05:08

• Section 2 - The Personal Journey of Writing 10:54

  • 2: Introduction to the Personal Journey of Writing Preview 00:22
  • 3: Are you a Writer? 00:41
  • 4: You’re an Observer of Life 00:40
  • 5: You’re Always Analyzing This…and That 01:02
  • 6: You Live to Write Another Day 01:12
  • 7: You Have Doubts 00:51
  • 8: You have an Ongoing Love Affair With Books 00:29
  • 9: You’re a Lifelong Collector of Tales 00:56
  • 10: You Need Space 01:12
  • 11: What Defines a Writer 00:54
  • 12: Constancy or Committed 00:21
  • 13: Tenacity and Determination 01:05
  • 14: Hunger and Passion 00:34
  • 15: A Missive or Tenor 00:35

• Section 3 - What Kind of Writing Suits Your Personality 15:32

  • 16: Introduction to the Kind of Writing that Suits Your Personality Preview 02:34
  • 17: The Closet Writer 02:09
  • 18: The Eternal Writer 01:38
  • 19: The Hesitant Writer 01:48
  • 20: The Innovative Writer 01:24
  • 21: The Inspired Writer 01:24
  • 22: The Literate Writer 01:33
  • 23: The Logical Writer 01:17
  • 24: The Savvy Writer 01:45

• Section 4 - The Exceptional Writing Journey 06:19

  • 25: Introduction to the Exceptional Writing Journey Preview 00:33
  • 26: Perspectives of the Exceptional Writer 00:24
  • 27: Worst Case Scenario 00:57
  • 28: Don’t be a People Pleaser 00:54
  • 29: Writing is for an Audience of One 01:09
  • 30: Writing in your Own Voice is Crucial 00:39
  • 31: Your Own Created Space 00:44
  • 32: Avoid Pretense 00:59

• Section 5 - How to Become an Exceptional Writer 06:50

  • 33: Introduction to Becoming an Exceptional Writer Preview 00:39
  • 34: Importance of Reading 01:05
  • 35: Define your Audience 01:13
  • 36: Get Inspired 00:30
  • 37: Write Daily 00:56
  • 38: Rewrite 01:08
  • 39: Challenge Yourself 01:19

• Section 6 - Keys to Exceptional Writing 06:56

  • 40: Introduction to the Keys to Exceptional Writing Preview 00:42
  • 41: Don’t be Obsessed with Grammar 00:28
  • 42: Conquer the Art of Description 01:18
  • 43: Limit Background Information 00:31
  • 44: Be Relatable 00:38
  • 45: Take Risks 00:36
  • 46: Writing is Telepathic 00:27
  • 47: Be Serious 00:37
  • 48: Set Deadlines 00:28
  • 49: Re-Evaluate Your Work 00:50
  • 50: Feel Good and Be Good 00:21

• Section 7 - Exceptional Writing Deterrents 08:15

  • 51: Introduction to Exceptional Writing Deterrents Preview 00:38
  • 52: A Lackadaisical Attitude 00:54
  • 53: Feeling Entitled 00:40
  • 54: Romanticizing the Writing Craft 00:55
  • 55: Fearing Marketing 01:02
  • 56: An Unreasonable Timeline 01:11
  • 57: Expecting an ‘Easy-Bake’ Outline 00:59
  • 58: Writer’s Envy 00:56
  • 59: A Need for Approval 01:00

• Section 9 - Practical Guide to Persuasive Copywriting 01:37

  • 60: Introduction to Copywriting Sections of the Course Preview 01:37

• Section 10 - Headlining Copywriting Formulas 23:44

  • 61: Introduction to Headlining Copywriting Formulas Preview 01:09
  • 62: “Who Else Wants…" Formula 01:19
  • 63: “The Secret of..." Formula 01:15
  • 64: The “Method, Target and Benefit" Formula 01:03
  • 65: “Little-Known Ways to…" Formula 00:58
  • 66: “Get Rid of [Problem] Once and For All" Formula 00:59
  • 67: “Here’s a Quick Way to [Solve a problem]" Formula 01:19
  • 68: “Now You Can Have/Do Something Desirable/Great Circumstance" Formula 00:55
  • 69: The “[Do something] Like [World-class example]" Formula 00:56
  • 70: The “[Have a /Build a]... You Can Be Proud Of" Formula 00:46
  • 71: The “What Everybody Ought to Know About______" Formula 00:56
  • 72: The “[number] [item][persona] Will Love (Hint: [statement])" Formula 01:36
  • 73: The “How To [action] When [statement]: [persona] Edition" Formula 01:03
  • 74: The “[persona]-Friendly Guide To [activity] (statement)" Formula 01:10
  • 75: The “Why I Got [action]: Every [persona] Should Be Aware Of [statement]" Formula 01:13
  • 76: The “[number] Ways To [action] Your [blank] Without Having To.." Formula 01:48
  • 77: The “[number] Signs [action] (Don’t Worry: [statement])" Formula 01:12
  • 78: The “[action] For [time] [result]" Formula 00:56
  • 79: The “Even The [persona] Can [action] [statement]" Formula 01:03
  • 80: The “[power word] Your [persona] At [activity] [result]" Formula 00:53
  • 81: The "We [verb] [object]: Here’s What We Learned" Formula 01:15

• Section 11 - Organizational Copywriting Formulas 39:06

  • 82: Introduction to Organizational Copywriting Formulas Preview 00:26
  • 83: The AIDA: Attention, Interest, Desire, Action Formula 01:59
  • 84: The PAS: Problem, Agitate, Solution Formula 03:10
  • 85: The IDCA: Interest, Desire, Conviction, Action Formula 02:25
  • 86: The ACCA: Awareness, Comprehension, Conviction, Action Formula 03:09
  • 87: The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula 03:56
  • 88: The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula 04:58
  • 89: The PPPP: Picture, Promise, Prove, Push Formula 03:50
  • 90: The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula 04:55
  • 91: The AICPBSAWN Formula 04:09
  • 92: The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula 03:12
  • 93: The FACE: Familiar, Audience, Cost, Education Formula 02:57

• Section 12 - Action Copywriting Formulas 08:49

  • 94: Introduction to Action Copywriting Formulas Preview 00:35
  • 95: The TPSC: Text, Placement, Size, Color Formula 01:42
  • 96: The Elements Of An Offer Formula 02:03
  • 97: The RAD: Require, Acquire, Desire Formula 02:08
  • 98: The “I Want Button" Formula 01:19
  • 99: The “Get...Formula” 01:02

• Section 13 - Email Copywriting Formulas 09:52

  • 100: Introduction to Email Copywriting Formulas Preview 00:28
  • 101: The Report Formula 01:58
  • 102: The Data Formula 00:55
  • 103: The How-To Formula 02:26
  • 104: The Inquiry Formula 00:49
  • 105: The Endorsement Formula 02:11
  • 106: The This/That Formula 00:33
  • 107: The Shorty Formula 00:32

• Section 14 - QA with Renee Sylvestre-Williams 1:43:50

  • 108: Q&A Introduction to Renee Sylvestre-Williams Preview 02:03
  • 109: Meet Renee Preview 00:55
  • 110: Renee's Hobbies & Interests Preview 03:03
  • 111: The Evolution of Renee's Work Life Preview 00:43
  • 112: Renee's Passion for Writing Preview 07:30
  • 113: Content Strategy as a Career Path 01:26
  • 114: The Implications of SEO and Keywords 01:01
  • 115: How does a Writer go Viral? 00:48
  • 116: Ranking Content in Search Engines 01:29
  • 117: Getting Published 01:50
  • 118: Press Distribution (PR Web, PR Newswire) 02:28
  • 119: Renee’s most Memorable Experiences 00:53
  • 120: Renee’s Sources of Inspiration 00:39
  • 121: Written vs. Video Content 01:17
  • 122: Thoughts on Paid Advertising 00:21
  • 123: Components of Good Quality Web Content 01:16
  • 124: Deciding on a Topic or Subject 00:50
  • 125: Does Tone Matter? 02:13
  • 126: Are CMS' effective? 00:41
  • 127: Gauging Success 00:37
  • 128: How to Promote Content 01:13
  • 129: Blog Post vs. Article 01:31
  • 130: Content Writing vs. Copywriting 00:57
  • 131: Making Content Unique 01:27
  • 132: What is Writer’s Block? 04:23
  • 133: Does Writing Get Repetitive? 02:47
  • 134: Renee’s Passion for Reading 04:28
  • 135: What is “Storytelling”? 06:36
  • 136: Mechanics of Strategy 05:21
  • 137: Is Blogging Lucrative? 00:24
  • 138: Renee’s Role as a Finance Columnist 03:52
  • 139: Renee’s Professional Hurdles 02:06
  • 140: Content Strategy for Big vs. Small Brands 02:14
  • 141: Five Strengths and Weaknesses as a Content Strategist 03:40
  • 142: Handling Feedback and Criticism 01:19
  • 143: Working as Part of a Team vs. Independently 00:56
  • 144: Introvert vs. Extrovert 01:18
  • 145: Finding Inspiration for Content 00:58
  • 146: Renee's Career Aspirations 01:14
  • 147: Advice for Aspiring Writers 00:50
  • 148: Going back in Time 01:21
  • 149: Top Three Content Marketing Strategies for Long-term Growth 01:14
  • 150: Thoughts on Google Trends 01:41
  • 151: Targeting a Global Audience 01:27
  • 152: Ethically Policing Social Media Content 01:40
  • 153: Sparking Curiosity with the First Sentence 02:08
  • 154: Thoughts on Infographics as the new King of Content 02:32
  • 155: Social Media, Email. & SEO for Driving Sales 01:27
  • 156: The Importance of Research before Publishing 01:59
  • 157: Defining a Call-to-Action 00:47
  • 158: Ideal Length for Content 02:25
  • 159: 10 Words that Trigger an Emotional Reaction 02:25
  • 160: Importance of Crediting a Source 03:07

• Section 15 - QA with Matthew Rolnick 52:32

  • 161: Q&A Introduction to Matthew Rolnick Preview 03:00
  • 162: Matthew Rolnick: Contributor and Council Member at Forbes Preview 00:41
  • 163: Matthew's Role as VP of Sales as Yaymaker Preview 00:46
  • 164: Matthew's Main Area of Focus as a Content Writer Preview 00:20
  • 165: Hooking your Reader, as a Writer 00:21
  • 166: Defining "Copywriting" 00:21
  • 167: Persuasive Writing Tips for Selling 00:22
  • 168: Examples of Effective Copy 01:44
  • 169: Building an Emotional Connection with the Reader 03:39
  • 170: Defining a "Call-to-Action" 01:49
  • 171: The importance of a Headline and Examples 02:34
  • 172: Tips on writing News Worthy articles 00:34
  • 173: 10 Keyword Formulas that Trigger a Response 01:14
  • 174: Writing "Viral" Content 02:42
  • 175: Defining AIDA & Examples 03:23
  • 176: Elements of an Offer with High Conversion Rates 01:55
  • 177: The Effectiveness of Deep Discounts in Copy 00:53
  • 178: Defining Social Proof and Use Cases 02:40
  • 179: The Concept of "Scarcity" & "Urgency" in Copy 01:22
  • 180: Using the "Storytelling" Approach in Copy 01:57
  • 181: The Importance of Building Reader Profiles 01:33
  • 182: Building a Relationship in less than 200 Words 00:38
  • 183: The "PAS" Copywriting Formula - Problem, Agitate, Solution 01:16
  • 184: The "IDCA" Copywriting Formula - Interest, Desire, Conviction, Action 02:07
  • 185: The "ACCA" Copywriting Formula - Awareness, Comprehension, Conviction, Action 01:15
  • 186: The "FAB" Copywriting Formula - Features, Advantages, Benefits 02:59
  • 187: The "4 P's" Copywriting Formula - Promise, Picture, Proof, Push 01:31
  • 188: Additional Writing Tips from Matthew Rolnick 08:56

What has the power to spark revolutions, empower people, express thoughts, emotions, love, hate, and fear, and is only bound by the limits of our imagination? – Words. Words are undoubtedly one of the most powerful tools that mankind possesses. However, mastering the art of articulating thoughts into meaningful written expressions, is no simple undertaking. If done correctly, words can be used as a mechanism of persuasion. Words can be used to further career goals, relationships, business goals, and just about any other facet of life. The focal point of this course is to provide a theoretical and practical guide to the mechanics behind persuasive writing. In other words, writing with a purpose, or intent. One of the most prevalent forms of persuasive writing is found in copywriting. Copywriting is best defined as the usage of written text for the purpose of marketing, sales, or advertising. Well written sales copy, will ultimately persuade a person or group of people to take a particular action.

This course offers a comprehensive guide to persuasive writing. It also aims to inspire your writing journey and identify your purpose as a writer. We start with a theoretical overview of the characteristics of an exceptional writer, including identifying your core strengths and weaknesses. From there we dive into a practical guide to persuasive writing using a number of industry standard copywriting formulas. The instruction will be led by several hands-on exercises and examples that will help solidify the concepts we explore.

With this course, you can learn the writing craft with confidence, as several of the modules are authored by self-published author, and freelance writer – Lissette Maduro. Lissette has an extensive background in writing in the health and wellness space, inspired by her experience working as a family physician and medical advisor. She has also made contributions to the Tech and travel writing arena as she enjoys learning about new developments and is an avid traveler. Lissette holds a Doctor of Medicine Degree from the American University of Integrative Sciences. She also has a B.S. in Medical Technology from Oakwood University.

Another great feature of this course, is that you have an opportunity to gain exclusive insights directly from two Forbes columnists, who participated with YouAccel in a comprehensive Q&A session on content writing and strategy.

The first session is with Renee Sylvestre-Williams of -30- Communications.

Renee is one of the most prolific content strategists in the corporate world, whose client list includes some of the most distinguished brands in North America. This includes Deloitte, American Express, CIBC, Ceridian, Investors’ Group, and MD Financial

Equally as impressive as her client list, is her aptitude for steering content direction for multinational media conglomerates like Corus Entertainment, and TC Transcontinental. In her role as managing editor, Renee has provided leadership and strategic direction for major television networks and online publications like Slice Canada, Food Network, HGTV, ELLE Canada, Style At Home, and Canadian Living.

Renee has also been a key contributor for mainstream news publications like Forbes, CBC, The Globe & Mail, Canadian Business, TVO, The Toronto Star, The Toronto Sun, Global News, and Digital Trends.

As a results-driven strategist, Renee has accumulated over 15 years of experience in the realm of digital marketing and content strategy. Her key areas of specialization include strategy and content development for finance brands, targeted towards Gen Y, and millennials.

The second Q&A is conducted with Matthew Rolnick. Matthew is a Forbes council member, and contributing writer.

He is also the VP of sales at Yaymaker, and a former Divisional Sales Manager at Groupon. Yaymaker is best known for its in-venue and live virtual events, where they specialize in corporate team building. To date Yaymaker has hosted over 300,000 events, including paint “nites”, game shows, mixology classes, comedians, magicians, cooking classes, ukulele making classes and plant "nites". They also work with celebrities and a wide array of speakers for any topic.

Matthew loves writing business articles on Linkedin and continues to be published in Forbes where he shares insights on expert panels. His insights on copywriting provide tremendous value to aspiring business writers and journalists looking for guidance or mentorship.

The impact that words have on us as individuals and as a collective, is indisputable.

Writing has the power to comfort, heal, motivate and inspire.

Exceptional writing has resuscitated dying dreams, restored abused hope, rebuilt societies and recharted humanity´s course.

This course will assist you in stepping up your writing craft to join the ranks of the next generation of wordsmiths that change the world.

In Persuasive Writing Ft. Two Forbes Contributors & Copywriters:

• Theory for Aspiring Writers:

  • Discover If You’re a Writer

  • What Kind Of Writing Suits Your Personality

  • Perspectives of The Exceptional Writer

  • How To Become An Exceptional Writer

  • Keys to Exceptional Writing

  • Exceptional Writing Deterrents

  • Resources (to improve your writing)
    
    

• Practical Guide to Writing using Proven Copywriting Formulas

  • 20+ Industry Standard Headlining Copywriting Formulas

  • Organizational Copy Formulas

    • AIDA, PAS, IDCA, ACCA, AIDPPC, AAPPA, 4P'S, QUEST, AICPBSAWN, PASTOR, FACE

  • Action Copy Formulas

    • Including: TPSC, Elements of an Offer, RAD

  • Emailing Copy Formulas

    • Report, Data, How-to, Inquiry, Endorsement, This/That
      
      

• Q&A with two seasoned Forbes writers: Renee Sylvestre-Williams & Matthew Rolnick

  • The Q&A's are centered around content strategy, copywriting, and general tips on career development for aspiring writers.

With that said, we hope that you’re as excited about this course as we are. If you’re ready to start your journey in becoming a persuasive writer, hit the enroll button and let’s get started!

• Students interested in Writing
• Aspiring Copywriters
• Content Writers interested in increasing Engagement through Copy
• Students interested in learning Copywriting Formulas
• Content Strategists that need Inspiration
• Digital Marketers that want to use Copy to increase Traffic & Engagement
• Students interested in Headline, Organizational, & Email Copywriting Techniques
• Content Creators looking to write effective copy

• A Passion for Writing

Currently there are no Q&As for this course. Be the first to ask a question.

Reed courses certificate of completion

Digital certificate - Included