Personal Branding

A One Day Personal Branding Training Course delivered live online by our expert trainers - CPD accredited

Aspire Leadership Limited


£564 inc VAT
Or £62.67/mo. for 9 months... Read more
Study method
Online with live classes
7 hours, Part-time/Full-time
No formal qualification
7 CPD hours / points
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Your personal brand impacts your leadership style, the team or organisation you lead, and ultimately how you choose to live your life. Personal Branding is often thought of nowadays as a way of describing self-packaging – in other words the way in which people market and promote themselves to the outside world. Fine as far as it goes, but for us, that’s simply the icing on the cake. It’s not so much a question of what others will buy in the market place. It’s more about your own motivation and what you really want to sell that matters.

Your personal brand is within your control and can be carefully shaped and crafted according to your guiding principles. When you become aware of what you stand for you start to create a management and leadership style that is completely unique and authentic. Then you can look at how to package it up and put it out there.

Everything you do can grow and reflect your personal brand: the projects you lead, the networks you develop, the customers you delight, the initiatives you take. And it is what other people will remember about you. All the time you’re learning, growing, building relationships, and delivering great results, it’s good for you and it’s great for the company.

This programme helps you design and communicate your personal value proposition – your footprint in the world.


7 CPD hours / points
Accredited by The CPD Standards Office


  • Personal Branding - Joining Instructions - download


This is a one day Personal Branding course delivered live online via Zoom by our expert facilitators from 9:30am - 5:00pm.

As a result of attending this Personal Branding course participants will:

  • Have a clear idea of their own Personal Brand
  • Know their assets and what they have to sell
  • Understand the features and benefits of themselves as a product
  • Know what their added value is
  • Gain an understanding of their personal impact and natural leadership style, how they can change it to stay on brand
  • Identify opportunities to increase the visibility of their personal brand
  • Be aware of their personal beliefs, values and rules and how they are impacting on the workplace and their lives
  • Learn how to influence and communicate in a way that serves their personal brand
  • Create a resume that is unique and reflects the story of their brand
  • Understand the value of feedback and how to use it to test the impact and value of their personal brand
  • Gain a practical set of tools and techniques that can be used in networking situations
  • Create a value proposition and mission statement for themselves

Here are some of the exercises we will cover on this Personal Branding programme:

  • What is a Personal Brand and why does it matter?
  • Your Personal Brand
  • Beliefs and Values
  • Life Scripts
  • Your Strengths and Qualities
  • Features and Benefits
  • The Ideal You
  • Your Strapline
  • Managing Your Image
  • Communicating your Personal Brand – It’s You They Buy
  • Modelling Leadership Styles in Management
  • Changing Your Impact
  • Creating Visibility
  • Influencing Others
  • Building Your Personal Brand
  • Telling Your Story
  • Resumes and Marketing
  • Footprints – Your Personal Brand

Who is this course for?

This course is recommended for anybody who wants to have more awareness and control over their personal brand. No matter your professional background, our trainers can adapt the course to fit your needs.


As this course is delivers live online via Zoom, we ask that you have a reasonable internet connection and are able to use Zoom (available to download at

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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