Online Marketing Advanced Diploma

Diploma in Advanced Online Marketing - Level 3

Get Qualified And Learn How To Confidently Integrate Online Marketing With Your Organisation’s Wider Marketing Strategy

Global Edulink is a leading UK training provider that can offer you the opportunity to earn a Diploma in Advanced Online Marketing – Level 3 (USA Standards) and massively boost your career prospects. This course gives you the skills to plan, manage and evaluate digital marketing campaigns in social media, email, affiliates, search marketing, and much more. A qualification such as this would be highly advantageous to anyone who has their own online business, or who already works within marketing and is looking to boost their career.

Digital Marketing, otherwise known as Internet or Online Marketing, is a modern field which utilises technology for marketing purposes, and can be a highly profitable career. This online Digital Marketing course is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry. Online learning is an excellent way to enhance your digital capability, with the subjects condensed into easy to understand topics that can be tailored to your skill level. Overall it’s an excellent way to either improve existing knowledge or give a comprehensive guide for beginners to Digital Marketing.

With this sought-after diploma, you will learn how to:

• Plan the introduction of digital technologies and techniques for marketing that supports business objectives.
• Apply key technologies, tools, and techniques of digital marketing to improve marketing effectiveness.
• Identify the potential application of online marketing tools within the marketing/communications mix.
• Continuously improve digital technologies contribution to your organisation.

Our online course is so well designed you will feel that you are in the classroom! This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to study effectively and guide you to secure your qualification.

Please Note: This Course is Based on USA Standards.

COURSE CURRICULUM

Module 01 : Identifying Remarketing list for Search Ads

• Remarketing List for Search Ads
• Strategies

Module 02 : An Integrative Review of Sensory Marketing

• Sensory Marketing
• Report Writing Best Practices

Module 03 : Definition of Unfair Advantage

• Unfair Advantage
• One Page Marketing Plan
• The Business Model Canvas
• Growth Hack on Medium

Module 04 : How to Deliver E mail Campaigns?

• Matchbook Marketing
• Top-of-Mind Marketing Techniques
• Influencer Marketing
• Highlights of Influencer Marketing
• Influencer Marketing Tools

Module 05 : Exploring the Google AdWords

• Marketing Tips
• Creating Local Search Ads

Module 06 : Overview of Google Data Studio

• Google Algorithm Update Penguin

Module 07 : Essentials of Google Analytics

Module 08 : Understanding Google Analytics

Module 09 : Introduction to Google Tag Manager

Module 10 : Facebook Marketing Tips

• Pay Per Click

Module 11 : Advertising on Facebook

Module 12 : Learning Facebook Offers

• Tips for First Campaign

Module 13 : Learning Quality Score of Adwords

• Awards Quality Score
• Landing Pages
• Property Sets

Module 14 : Learning About Meerkat App and Periscope App

Module 15 : Understanding App Store Optimization

Module 16 : Explore the Value of One Page Marketing

• One Page Marketing Brief
• Requirements
• Identify What Failure Looks Like
• Annual Marketing Plan
• Improving Your Landing Page
• User-Generated Content
• Social Media Influencers

Module 17 : Advertising on Instagram

Module 18 : SEO Methodologies

• Summer Marketing
• MozCon Recap
• Brand Strategy
• Personalization

Module 19 : SEO and Marketing Tips

Method of assessment

At the end of the course, learners will also take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification:

Successful candidates will be awarded a Level 3 Diploma in Online Marketing - Advanced Training.

Other Benefits

• High-quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• 24/7 Access to the Learning Portal.
• The benefit of applying for TOTUM Discount Card.
• Recognised Accredited Qualification.
• Excellent customer service and administrative support.

• People looking to start an online business of their own who want to know how to effectively market their new business.
• Those who already have their own business and wish to boost their profits even further by learning how best to implement online marketing techniques.
• People looking to switch careers and capitalise on the explosion in demand for online marketing services such as WordPress, Social Media, SEO, PPC.
• Marketers who implement and manage marketing campaigns.

• This course requires no formal prerequisites and this certification is open to everyone

• Digital Marketing Specialist – £25,354 per annum
• Online Marketing Manager – £35,217 per annum
• Marketing Manager – £32,984 per annum
• Marketing Executive – £23,364 per annum
• Online Marketing Campaign Manager – £29,170 per annum