Mini MBA (Business Management)
Classroom based course with study materials, lecturer support and CPD Hours included
London Training For Excellence
Summary
- Tutor is available to students
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Overview
Description
Module 1 - Market & Business Strategy
- A framework for strategy development
- Exploring opportunities from the business environment
- Re-thinking marketing – a strategic viewpoint
- Where are our present and future markets/customers? Who is serving them and how? What are the risks?
- How can we maximise the returns from these opportunities?
- The Marketing Strategy
- Corporate mission and vision
- Making the strategy work through the marketing mix
Module 2 - Financial Management
- Finance – a strong tool for better marketing decisions
- Understanding the main financial statements
- Cash Management
- Case Study
- Vital insight into companies through their financial statements
- Costs – understanding them to make more profitable decisions
- Project evaluation and getting approvals
Module 3 - Communication principles, self-management, announcing tough decisions
- Understanding leadership in the business environment
- Lifting our personal barriers to success
- Communication at its best
- Handing challenging management situations
- Customer Satisfaction and quality
Module 4 - Situational Leadership - Getting the best from team members
- Understanding your personal leadership style, areas to build and develop
- Applying the appropriate style to every management situation
- Practice on your own situations
- Personal success plan
Module 5 - Strategic Business Planning and Integrated management
- Reinforcing the skills of management and subjects covered in the preceding four days through application to an authentic business situation
- Developing the objectivity necessary to sort out pertinent information from a mass of confusing data
- Thinking strategy – making decisions that impact directly on the bottom line
- Appreciating the knock-on effect of decisions on all functional areas and the importance of strategic linkage between them
- Making a case for change and anticipating the problems of implementation
- Presenting ideas and proposals at board level and generating positive outcomes
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