Marketing Studies certificate
Study House
Summary
- Certificate of completion - Free
- Tutor is available to students
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Overview
Certificates
Certificate of completion
Digital certificate - Included
Description
The course is designed for home study or distance learning and is comprised of comprehensive printed course notes presented in an A4 ring binder, together with course assignments and study guide. Tutor support and a student helpline facility are integral to the course, and students have a full 12 months in which to complete their studies. Actual study time will be of the order of 120 hours.
The course is divided up into five study units, each with one tutor marked assignment to be completed. Each assignment contains approx 8-10 written tasks to be completed which are then submitted to a subject tutor for marking. Where required assignments can be re-submitted after amendment in the event that the assessment standards are not full met on first submission
The course units and topics are as follows:
Introduction - What is marketing?
Unit 1 Reviewing the current position
- SWOT Analyses
- PEST Analyses
- Product life cycle
Unit 2 Planning for marketing
- Market research
- your customers,
- your product
- your competitors
- Marketing objectives
- Marketing strategy
- Marketing mix
- The four P’s
- Marketing action plan
- Appendix 1 Action plan
Unit 3 Implement the marketing strategy
- The marketing communications mix.
- Personal selling.
- Sales promotion.
- Public relations (and publicity).
- Direct marketing.
- Trade fairs and exhibitions.
- Advertising (above and below the line).
- eMarketing (and Internet promotions).
- Sponsorship
- Merchandising (and point-of-sale).
- Brands
- Appendix 2 Action plan
Unit 4 Customer relations
- Defining customer relations
- Customer service
- Why a good customer relationship is important
- Introducing a customer services programme
- Making continuous improvements to customer service
- Appendix 3 Action plan
Glossary of marketing terms
Who is this course for?
The course is intended for anyone employed in a business environment who is interested in developing their uderstanding of marketing principles and applying those principles in practice. Equally it is suited to people not yet in a marketing environment but who wish to move into this discipline.
Requirements
There are no study pre-requirements as the course is intended for learners who have not studied this topic beforehand.
Career path
The course is suited to anyone who has an interest in and/or a job role which requires an understanding and practical ability in the field of marking, promotion and advertising a busines and its products and services.
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This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
