Marketing Studies certificate

This programme is designed for people who wish to gain an understanding of the principles and practice of Marketing and their business applications. No prior knowledge is required.

Objectives

The objectives of the course are to:

• Conduct market research
• Define customers needs, wants and desires
• Carry out a SWOT analysis
• Prepare a marketing plan
• Describe a range of marketing methods
• Evaluate the benefits of using different marketing media
• Compose purposeful advertising copy
• Understand how to use press releases, promotions and public relations
• Define the selling process
• Devise a telephone sales campaign

The course is designed for home study or distance learning and is comprised of comprehensive printed course notes presented in an A4 ring binder, together with course assignments and study guide. Tutor support and a student helpline facility are integral to the course, and students have a full 12 months in which to complete their studies. Actual study time will be of the order of 120 hours.

The course is divided up into five study units, each with one tutor marked assignment to be completed. Each assignment contains approx 8-10 written tasks to be completed which are then submitted to a subject tutor for marking. Where required assignments can be re-submitted after amendment in the event that the assessment standards are not full met on first submission

The course units and topics are as follows:

Introduction - What is marketing?

Unit 1 Reviewing the current position

• SWOT Analyses
• PEST Analyses
• Product life cycle

Unit 2 Planning for marketing

• Market research
• your customers,
• your product
• your competitors
• Marketing objectives
• Marketing strategy
• Marketing mix
• The four P’s
• Marketing action plan
• Appendix 1 Action plan

Unit 3 Implement the marketing strategy

• The marketing communications mix.
• Personal selling.
• Sales promotion.
• Public relations (and publicity).
• Direct marketing.
• Trade fairs and exhibitions.
• Advertising (above and below the line).
• eMarketing (and Internet promotions).
• Sponsorship
• Merchandising (and point-of-sale).
• Brands
• Appendix 2 Action plan

Unit 4 Customer relations

• Defining customer relations
• Customer service
• Why a good customer relationship is important
• Introducing a customer services programme
• Making continuous improvements to customer service
• Appendix 3 Action plan

Glossary of marketing terms

The course is intended for anyone employed in a business environment who is interested in developing their uderstanding of marketing principles and applying those principles in practice. Equally it is suited to people not yet in a marketing environment but who wish to move into this discipline.

There are no study pre-requirements as the course is intended for learners who have not studied this topic beforehand.

The course is suited to anyone who has an interest in and/or a job role which requires an understanding and practical ability in the field of marking, promotion and advertising a busines and its products and services.

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included