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Marketing Strategy and Management

Delivered 100% online and part-time, so you can fit studying around your existing work and family commitments.

University of Essex Online

Summary

Price
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Funding options
  • Alumni discount of 10% of the tuition fee available if you’re a previous graduate with the...
Study method
Online
Course format What's this?
Reading material
Duration
13 weeks · Self-paced
Qualification
No formal qualification
CPD
20 CPD hours / points
CPD What's this?
Certificates
  • Online professional course - Free
Additional info
  • Tutor is available to students
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Overview

Develop a solid understanding of the role of marketing in any business with this exciting online professional course. During your studies, you’ll work on developing a strategically and ethically effective marketing plan all whilst studying online.

CPD

20 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

This short course can help you take that next step in your career. Study 100% online, part-time and receive your qualification in as little as 13 weeks. Develop a solid understanding of the role of marketing in any business, with this exciting online professional course. There’s a strong focus covering marketing strategies across both private and public organisations in a range of topics, including:

  • the effects of marketing strategies in both local and global environments
  • the impact different workplaces have on marketing plans
  • how to build a successful strategy and measure its impact

This course is accredited by The CPD Certification Service, which provides independent CPD accreditation used to formally record CPD learning. Recognised in over 100 countries, the accreditation is compatible with international requirements and confirms our courses achieve qualitative standards required by professional bodies, institutional associations and education providers.

Requirements

No formal qualifications or experience is necessary.

As our modules are delivered in English, a high proficiency of English is required. If English isn’t your first language, your ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.

You don’t need to prove your English ability if you’re a national of, or have completed a qualification equivalent to a UK degree in, the countries listed on our website.

Career path

On successful completion, you’ll receive a digital certificate confirming you’ve achieved 20 academic credits at postgraduate level. Beneficial to you whether you’re looking to climb the career ladder or leap into marketing and business.

Consider additional online professional courses or progress on to a PG Cert (60 credits); PG Dip (120 credits) or the full Masters (180 credits).

Questions and answers

Certificates

Online professional course

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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