Marketing Strategies and Best Practices Course

Discover how you can easily turn the success of any business from probability to certainty mastering 5 marketing essentials. We designed this online marketing course in close collaboration with experienced marketing professionals precisely for providing you only verified knowledge in the most important marketing domains:

Competition and Growth Strategies, Product Marketing, Promotion Best Practices, Customer Loyalty and Marketing Planning.

In this Marketing Strategies and Best Practices Course you find out how to run a promotion campaign, knowing on what to focus and what to avoid. You discover what strategies to adopt in order to differentiate yourself from competition and ensure the growth of your business.

You also find out how you can make your products more appealing using creative packaging and consolidate your business increasing the loyalty of your customers. Last but not least you find out how to properly write a marketing plan, step by step. Without a good planning, any marketing initiative is useless. How you can reach your goals if you don’t know precisely what your goals are?

Regarding the goals setting and proper planning, one of our collaborators, senior executive of an oil company, told us once: “It is very difficult if not impossible to reach the destination if you don’t know what your destination is.”

He shared with us one of his life experiences as simple and fun as profound and relevant to support his belief. In the early days of his career, he had a business meeting in another town and he decided to take the train in order to arrive on time and also to get prepared for the meeting. Due to the busy traffic, when he arrived at the train station, right on the platform, his train was just leaving.

Being desperate, he could only ask one stupid question to the station employee who was sitting bored on the platform: "Where does this train go?". The station employee answered: "Where do you want to go?".

Where do you want to go? We are here to help you find your destination and discover how you can easily get there, using the right marketing tools.

Enroll now and take full advantage of the Marketing Strategies and Best Practices Course that helps you discover in less than 12 weeks what you could struggle to find in 20 years of experience in marketing.

You will know how to:

• Easily differentiate yourself from the competition using the unique selling offer and the guarantees
• Successfully develop your business using the best growth strategies: concentration, vertical integration and diversification
• Take your company to the top using the competitive strategies
• Take advantage of the “Do less than the competition” strategy
• Make an attractive packaging that will enhance your sales
• Choose the best color to communicate your marketing strategy
• Make your products more appealing using the product strategies
• Overcome the decline phase in your product life cycle
• Avoid the 15 major promotion mistakes that can ruin your business
• Run a successful promotion campaign knowing what you should consider
• Use the benefits that brand could bring to your business
• Use merchandising and public relations as effective ways of promotion
• Easily trigger the WOW factor for increasing the loyalty of your customers
• Assess the customer satisfaction through the 3 valuable techniques
• Easily make your marketing plan step by step
  …and so much more

What do I get from this Marketing course?

• 123 course pages in a premium business magazine format that you can easily print
• 46 real life examples with extra knowledge from the most experienced professionals
• 13 high quality infographics that help you understand everything easier and quickly
• 21 real cases practical applications with role playing for easily putting into practice everything you learn
• Feedback for every answer and option you choose on the real cases practical applications
• Full Guidance & Support
• Graduation Certificate downloadable as pdf and optionally the printed version

COURSE SYLLABUS

Module 1 - Competition. How to Grow Making Less than the Competition
1.1. Who are our competitors and what we should know about them
1.2. How we can easily differentiate ourselves from the competition
1.3. How to successfully develop your business using the best growth strategies
1.4. Take your company to the top using wisely the competitive strategies
1.5. Do less than the competition – A different kind of strategy

Module 2 - The Product Marketing
2.1. What means to have the best product?
2.2. What is important to know about names and trademarks
2.3. Packaging sells. How salable packaging needs to be
2.4. How to use the packaging to make the sale easier
2.5. What are the key points to focus in product marketing
2.6. How creative products double the value of a generic product
2.7. How to choose the best color to communicate our marketing strategy
2.8. The product life cycle and when we need to reinvent the product
2.9. How to make our products more appealing using the product strategies
2.10. The 5 most important steps in launching a new product

Module 3 - Promotion Best Practices. Do’s and Don’ts
3.1. What are the essential steps of promotion
3.2. The best promotion channels and the promotional mix
3.3. 3 unexpected ways of promotion: bookvertising, coolvertising and stampvertising
3.4. The 15 major promotion mistakes that we should avoid
3.5. Direct marketing – the 3 most common direct marketing mistakes
3.6. Why promotion through recommendation has the highest rate of success
3.7. What is the brand and what are the 3 types of brands
3.8. What are the most valuable benefits that the brand brings us
3.9. The promotion campaign – what to measure and how to establish the budget
3.10. The 3 essential components of a brilliant promotion campaign
3.11. Practical Case Study - promotional flyer for a babysitting agency
3.12. How to choose the most appropriate promotion strategy
3.13. How to use merchandising as an effective way of promotion
3.14. How the public relations can help us in marketing
3.15. How to have a brilliant marketing team

Module 4 - How to Have Bigger Sales Using the Customer Loyalty
4.1. Why is a loyal customer so important for our business?
4.2. What makes an ordinary customer become a loyal one?
4.3. The 5 practical ways of making customers loyal and creating the WOW factor
4.4. The secrets of a successful follow-up
4.5. 3 most valuable techniques to increase customer satisfaction

Module 5 - The Step by Step Practical Guide for Making the Marketing Plan
5.1. Why does the marketing plan give us clarity and what is it good for?
5.2. Step 1 – How to define with great impact the present situation
5.3. Step 2 - How to present the results we’ve got after the market analysis
5.4. Step 3 – Use SWOT analysis for clarity and overall image
5.5. Step 4 - How to set the most appropriate marketing goals
5.6. Step 5 – What are the best marketing strategies?
5.7. Step 6 - How to present the marketing mix
5.8. Step 7 - Action plan - budget and necessary time
5.9. Step 8 - Why monitoring and measuring results is the most important part?

Your Benefits

• High qualitycourses delivered in a premium business magazine format through engaging and captivating content.
• Instant access to up to date valuable knowledge from the industry leading experts that you can put into practice immediately.
• Clear and concise language, easy to understand regardless of the complexity of the topic.
• Real life case studies offering role play, seamlessly putting into practice everything you learn.
• Captivating infographics, illustrating key points that help you understand and remember quickly and easily.
• Relaxed course schedule - you are free to organize your time as you wish and you can learn at your own pace 24/7 from anywhere in the world.
• Stress-free assessment methods - you can repeat the course activities until you’re happy with the results.
• Amazing customer service and administrative support from the moment you enroll until you complete your courses.
• Certification - instantly download your graduation certificate as a pdf or get the official printed version.
• Accessible learning – for many of our courses you don’t need previous experience or certain qualifications to enroll.
• User friendly online learning platform – simple and easy to use for everyone.
• Great value for money - premium courses at the most affordable prices.

How long will it take to complete my course?

The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.

How will I be assessed?

You can take all our courses even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive a certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real life situations. You will receive feedback for every solution you propose.

At the end you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part in the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.

Full Guidance & Support

When you enroll in a course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.

This Marketing Strategies and Best Practices Course is for anyone who wants to start a career in Marketing, Sales Professionals, Marketing Professionals who want to refine their skills, anyone who runs a business, either as an owner or a manager or anyone who would like to benefit from the advantages that the marketing knowledge could bring to their work.

No prior knowledge is necessary.


Can I find a job easier by graduating this course?

By enrolling in this course, you will take part in a superior professional training program designed by specialists in their fields and you will get the practical knowledge that will definitely help you differentiate from other competitors when you will apply for a job or for a promotion.

• There is no previous experience or qualifications required for enrollment on this course. It is available to all students aged 18 or over, of all academic backgrounds.
  
  
• Basic understanding of English language is required to attend this course.
  
  
• You’ll need a computer or tab with an internet connection.

This Marketing Strategies and Best Practices Course allows you to fulfill various roles, including:

Marketing Assistant
Marketing Consultant
Marketing Coordinator
Marketing Executive
Advertising Assistant
Advertising Manager
Social Media Executive
Account Assistant
Sales Manager
Marketing Manager
Business Development Manager
Market Researcher

Currently there are no Q&As for this course. Be the first to ask a question.